Publisher Description
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand For Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
● Stand out on social media
● Create viral campaigns
● Build on Customer Loyalty and LongevityDeal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.
Download and start listening now!
About Susan Hanfield
Susan Hanfield is an Audie Award–winning narrator who comes from a strong classical theater background and loves bringing deep characterizations to all of her work. She has narrated over twenty books, including Ru Emerson’s six-book Night-Threads series. On camera, she has been seen commercially and in numerous international, national, and regional network spots. She also played the title character in Magdalene, an award-winning short film.