" Since I've read "Omnivore's Dilemma", "Perfection Salad", "An Edible History of Humanity" and many other books on agriculture and food in history, I thought this book would just recap stuff I already knew. To some extent, it did, but it presented it in a new and interesting way, looking at what Americans knew about their food and where it came from in the years 1790-2005. I was thrilled to see my old friend Martha Ballard in the first chapter (whom I blogged about here), and especially enjoyed the chapter on "A New Longing for Nature" and how it chronicled the origins of food advertising in the US. Occasionally, Vileisis's writing made me wish for an editing pen, but her material is fascinating and well-researched, and the writing was usually pretty good. If it were just a bit more inspired, this would have been a five star book. "
— Sandy, 1/20/2014