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Download Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Audiobook

Extended Audio Sample Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Audiobook, by Stephen Denny Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Stephen Denny Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2011 ISBN: 9781596596429
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Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents’ size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

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Quotes & Awards

  • “If you want to take on the big boys and win, this is required reading.”

    Michael Port, New York Times bestselling coauthor of The Think Big Manifesto

  • “For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits.”

    Marty Neumeier, author of Zag

  • “I almost ran out of ink underlining all the great thinking, insights, and stories.”

    Eric Ryan, cofounder of Method 

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About the Author
Stephen Denny is the president of strategy, marketing, and branding consultancy Denny Marketing. He spent over twenty years as a senior manager at brands including Sony, OnStar, Iomega, and Plantronics. He is a frequent contributor to The Daily Fix and Marketing Profs as well as his own marketing blog. His website is www.DennyMarketing.com.
About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.