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Download Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Audiobook

Extended Audio Sample Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Audiobook, by Stephen Denny Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Stephen Denny Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2011 ISBN: 9781596596429
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Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble compa nies can outmaneuver larger competitors and shift the odds in their favor.

Denny shares fresh case studies and interviews, peppering each chapter with insights shared by profes­sional athletes, screenwriters, chefs, hostage negotia­tors, and others. He discusses strategies such as:

· Winning in the last inch. Leverage someone else's investment-just be there the moment the cus tomer grabs their wallet

· Creating "thin ice" arguments. Shift the conver sation to places where the competition can't-or won't-go

· Fight unfairly. Learn how underdog brands can turn the tables and become the bully

From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters-the size of the fight in the dog. Download and start listening now!


Quotes & Awards

  • “If you want to take on the big boys and win, this is required reading.”

    Michael Port, New York Times bestselling coauthor of The Think Big Manifesto

  • “For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits.”

    Marty Neumeier, author of Zag

  • “I almost ran out of ink underlining all the great thinking, insights, and stories.”

    Eric Ryan, cofounder of Method 

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About the Author

Stephen Denny is the president of strategy, marketing, and branding consultancy Denny Marketing. He has lived and worked in the US and Japan, holds several patents, has lectured at top graduate schools and industry forums, and holds an MBA from the Wharton School of the University of Pennsylvania. A frequent contributing editor to The Daily Fix and Marketing Profs, he is the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.

About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.