Jimmy Carter and the Birth of the Marathon Media Campaign Audiobook, by Amber Roessner Play Audiobook Sample

Jimmy Carter and the Birth of the Marathon Media Campaign Audiobook

Jimmy Carter and the Birth of the Marathon Media Campaign Audiobook, by Amber Roessner Play Audiobook Sample
FlexPass™ Price: $12.95
$9.95 for new members!(Includes UNLIMITED podcast listening) Add to Cart learn more
OR
Regular Price: $24.99 Add to Cart
Read By: Elizabeth Wiley Publisher: Tantor Audio Listen Time: at 1.0x Speed 7.17 hours at 1.5x Speed 5.38 hours at 2.0x Speed Release Date: September 2020 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781705242421

Quick Stats About this Audiobook

Total Audiobook Chapters:

19

Longest Chapter Length:

57:51 minutes

Shortest Chapter Length:

12:34 minutes

Average Chapter Length:

33:47 minutes

Audiobooks by this Author:

1

Publisher Description

With the rise of Jimmy Carter, the 1976 presidential election proved a transformative moment in US history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image.

Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general–election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid.

Download and start listening now!

Jimmy Carter and the Birth of the Marathon Media Campaign Listener Reviews

Be the first to write a review about this audiobook!

About Elizabeth Wiley

Elizabeth Wiley, an Earphones Award–winning narrator, is a seasoned actor, dialect coach, and theater professor. In addition to her growing portfolio of audiobooks, her voice can be heard in The Idea of America, Colonial Williamsburg’s virtual learning curriculum; in Paul Meier’s e-textbook Speaking Shakespeare; and modeling US-English on one of the world’s top language-learning products.