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Download It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose Audiobook

Extended Audio Sample It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose Audiobook, by Roy M. Spence Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (51 ratings) (rate this audio book) Author: Roy M. Spence, Haley Rushing Narrator: Bill Weideman Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2009 ISBN: 9781423381389
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Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.

Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization—like Southwest’s purpose of “democratizing the skies” or Wal-Mart’s of “saving people money so they can live better.” If you get it right, your people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning.

This audiobook will help you discover your organization’s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:

• What do we really stand for?
• Do our employees feel like what they do matters?
• Would our customers miss us if we ceased to exist?
• Do we bring our purpose to life everywhere we can?

Spence’s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and—with a little luck—make history.

Download and start listening now!

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 John Hibbs | 11/6/2013

    " The book has some interesting points but is pedantic. The goal is to show that every business should strive for more than just profit (duh!). "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 7/5/2013

    " Good book, lots of real world examples. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Rick | 6/29/2012

    " A few new thoughts. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Zacho | 11/13/2011

    " I think he is right, good businesses focus on purpose before how or what. Lots of good quotes and examples. The case studies at the end are a little redundant. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Bruce | 6/5/2011

    " My fourth of fifth book on this subject recently. It's good, not great but good. It does help decisions making and keeping you consistent. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 John | 4/26/2011

    " The book has some interesting points but is pedantic. The goal is to show that every business should strive for more than just profit (duh!). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Zacho | 4/18/2011

    " I think he is right, good businesses focus on purpose before how or what. Lots of good quotes and examples. The case studies at the end are a little redundant. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Bruce | 11/26/2010

    " My fourth of fifth book on this subject recently. It's good, not great but good. It does help decisions making and keeping you consistent. "

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About the Author
Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence. Both authors live in Austin, Texas.
About the Narrator

Bill Weideman has been active in theater since the first grade, and this interest led him to an undergraduate degree from Michigan State in radio and television broadcasting. He helped found the Ionia Community Theater and has performed with Central Park Players, Muskegon Civic Theater, and other regional theater groups. He has narrated and directed for Brilliance for many years. His repertoire includes everything from thrillers to romance to westerns to science fiction. He is also well-known in West Michigan as the patriarch of the Weideman Family Band.