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Download Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Audiobook

Extended Audio Sample Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Audiobook, by Jonathan L. S. Byrnes Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (16 ratings) (rate this audio book) Author: Jonathan L. S. Byrnes Narrator: Erik Synnestvedt Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2010 ISBN: 9781596596672
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Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth: It’s possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as: • Revenues are good, costs are bad • All customers should get the same great service • If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential. Download and start listening now!


Quotes & Awards

  • “Jonathan’s rare combination of academic’s insight and practitioner’s experience has enabled him to create a series of important business innovations that have really worked.”

    Roy Shapiro, Philip Caldwell Professor Business Administrator and former senior associate dean, Harvard Business School

  • “This is a comprehensive guide to improving your company’s profitability. Every manager in your company should read it.”

    Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Truck School of Business; coauthor of The Other Side of Innovation

  • “Jonathan Byrnes has just advanced the field of management in one evolutionary volume. If profitability is your goal, you can’t afford not to read this book.”

    Robert Kraft, president, Fox Music

  • “Jonathan Byrnes has created a systematic process for analyzing one of the most important challenges facing all businesses—profitability. His research offers practical advice that will help organizations unlock their profit potential without costly new initiatives. Companies interested in making more money from their existing operations will benefit from his insights.”

    Ron Sargent, CEO, Staples

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About the Author

Jonathan L. S. Byrnes is a senior lecturer at MIT and president of Jonathan Byrnes & Co., a successful consulting company. The author of Islands of Profit in a Sea of Red Ink, he has advised over fifty major companies and industry associations. Byrnes earned a doctorate from Harvard University and is past president of the Harvard Alumni Association. He currently serves on the board of directors of Harvard Magazine and lives in Lexington, Massachusetts.

About the Narrator

Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.