Companies around the world turn to MIT’s Jonathan Byrnes for one reason: he can figure out where the profit is. Using his unique set of tools, he can show them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishing, in each case he finds that roughly forty percent of his client’s businesses are unprofitable!
We are transitioning from an era of mass markets to the age of precision markets. Before, companies sought to distribute their products as widely as possible using arm’s-length customer relationships. The goal was to achieve mass production and mass distribution. Broad management metrics like aggregate revenues and costs were adequate. The management systems and processes in companies today are geared to meet this legacy objective.
Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit—what to do, how to do it, what difficulties you’ll encounter, and how to overcome them. This audio book gives you the roadmap, perspective, and tools you’ll need to be a highly effective manager in this new era of business. Download and start listening now!