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Download Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Audiobook

Extended Audio Sample Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Audiobook, by Jonathan L. S. Byrnes Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (16 ratings) (rate this audio book) Author: Jonathan L. S. Byrnes Narrator: Erik Synnestvedt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2010 ISBN: 9781596596672
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Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. Using his unique set of tools, he can show them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishing, in each case he finds that roughly forty percent of his client's businesses are unprofitable!





We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm's-length customer relationships. The goal was to achieve mass production and mass distribution. Broad management metrics like aggregate revenues and costs were adequate. The management systems and processes in companies today are geared to meet this legacy objective.





But today, companies form different relationships with different sets of customers. These relationships range from arm's length to highly integrated, and include almost everything in between. Successful businesses create competitive advantages and sustained profitability by developing innovative customer relationships and new types of customer value. But this is a two-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges. In this new world, the management approaches of the past no longer enable managers to maximize their companies' profitability.





Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, how to do it, what difficulties you'll encounter, and how to overcome them. This audio book gives you the roadmap, perspective, and tools you'll need to be a highly effective manager in this new era of business. Download and start listening now!

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Quotes & Awards

  • “Jonathan’s rare combination of academic’s insight and practitioner’s experience has enabled him to create a series of important business innovations that have really worked.”

    Roy Shapiro, Philip Caldwell Professor Business Administrator and former senior associate dean, Harvard Business School

  • “This is a comprehensive guide to improving your company’s profitability. Every manager in your company should read it.”

    Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Truck School of Business; coauthor of The Other Side of Innovation

  • “Jonathan Byrnes has just advanced the field of management in one evolutionary volume. If profitability is your goal, you can’t afford not to read this book.”

    Robert Kraft, president, Fox Music

  • “Jonathan Byrnes has created a systematic process for analyzing one of the most important challenges facing all businesses—profitability. His research offers practical advice that will help organizations unlock their profit potential without costly new initiatives. Companies interested in making more money from their existing operations will benefit from his insights.”

    Ron Sargent, CEO, Staples

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About the Author

Jonathan L. S. Byrnes is a senior lecturer at MIT and president of Jonathan Byrnes & Co., a successful consulting company. The author of Islands of Profit in a Sea of Red Ink, he has advised over fifty major companies and industry associations. Byrnes earned a doctorate from Harvard University and is past president of the Harvard Alumni Association. He currently serves on the board of directors of Harvard Magazine and lives in Lexington, Massachusetts.

About the Narrator

Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.