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Download Inside Apple: How America's Most Admired--and Secretive--Company Really Works Audiobook

Extended Audio Sample Inside Apple: How Americas Most Admired--and Secretive--Company Really Works, by Adam Lashinsky Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,144 ratings) (rate this audio book) Author: Adam Lashinsky Narrator: Adam Lashinsky Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” and the Top 100.

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the post-Jobs era. Lashinsky, a senior editor at large for Fortune, knows the subject cold: in a 2008 cover story for the magazine entitled “The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday.” He predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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Quotes & Awards

  • “Adam Lashinsky, one of America’s best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It’s filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.” 

    Walter Isaacson, author of Steve Jobs 

  • “Frankly, a business book hasn’t grabbed me like that in a long-time.” 

    Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule

  • “I devoured this book in one sitting.” 

    Ken Auletta, author of Googled: The End of the World As We Know It 

  • Inside Apple makes a worthwhile companion to last year’s bestselling Steve Jobs, by Walter Isaacson. If Isaacson’s book was the definitive biography of Apple’s chief visionary, who died in October, then Inside Apple is a revealing guided tour of his greatest creation.” 

    San Francisco Chronicle

  • A New York Times Bestseller
  • A 2013 Audie Award Finalist for Business/Education

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Vysakh Menon | 2/20/2014

    " A good insight into the management strategies of apple "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Brentley Campbell | 2/14/2014

    " Lashinsky highlights some of Apples greatest characteristics that not many know about due to its secrecy. Ironically, there is a lot of discussion on how incredibly secretive the company is! Apple has a lean corporate structure, is focused on a few of great products and overall it runs like a startup. Apple cares a great deal about its brand and will go to great lengths to protect it because to Apple, nothing is more valuable than its brand. Apple has a culture like no other and it will be interesting to see how Apple changes or possibly fails to change in the future. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Christian Edward | 2/12/2014

    " The last chapter made me teary-eyed, and finally convinced me that Tim Cook is the right successor to Steve. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Scott | 2/12/2014

    " For a book that was supposed to be able Apple and its business and culture I learned little. Skip it. Buy something Apple instead. "

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