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Download Inside Apple: How America's Most Admired--and Secretive--Company Really Works Audiobook

Extended Audio Sample Inside Apple: How Americas Most Admired--and Secretive--Company Really Works Audiobook, by Adam Lashinsky Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,144 ratings) (rate this audio book) Author: Adam Lashinsky Narrator: Adam Lashinsky Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2012 ISBN: 9781611130966
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Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” and the Top 100.

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the post-Jobs era. Lashinsky, a senior editor at large for Fortune, knows the subject cold: in a 2008 cover story for the magazine entitled “The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday.” He predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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Quotes & Awards

  • “Adam Lashinsky, one of America’s best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It’s filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.” 

    Walter Isaacson, author of Steve Jobs 

  • “Frankly, a business book hasn’t grabbed me like that in a long-time.” 

    Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule

  • “I devoured this book in one sitting.” 

    Ken Auletta, author of Googled: The End of the World As We Know It 

  • Inside Apple makes a worthwhile companion to last year’s bestselling Steve Jobs, by Walter Isaacson. If Isaacson’s book was the definitive biography of Apple’s chief visionary, who died in October, then Inside Apple is a revealing guided tour of his greatest creation.” 

    San Francisco Chronicle

  • A New York Times Bestseller
  • A 2013 Audie Award Finalist for Business/Education

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Vysakh Menon | 2/20/2014

    " A good insight into the management strategies of apple "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Brentley Campbell | 2/14/2014

    " Lashinsky highlights some of Apples greatest characteristics that not many know about due to its secrecy. Ironically, there is a lot of discussion on how incredibly secretive the company is! Apple has a lean corporate structure, is focused on a few of great products and overall it runs like a startup. Apple cares a great deal about its brand and will go to great lengths to protect it because to Apple, nothing is more valuable than its brand. Apple has a culture like no other and it will be interesting to see how Apple changes or possibly fails to change in the future. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Christian Edward | 2/12/2014

    " The last chapter made me teary-eyed, and finally convinced me that Tim Cook is the right successor to Steve. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Scott | 2/12/2014

    " For a book that was supposed to be able Apple and its business and culture I learned little. Skip it. Buy something Apple instead. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 2/8/2014

    " Inside Apple? An odd title for a book without any insider information - the author wasn't able to interview any current Apple employees. Better titles? Maybe, Outside Apple or Yet Another Book About Apple. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rick | 2/3/2014

    " Had a few good new nuggets. A quick, enjoyable read. Good info about their product design process, which I am always curious about. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Harshal | 1/30/2014

    " An outsider looks inwards. An attempt to understand culture, and how to try to keep it alive in perpetuity. Simply read it as a foil to the biography. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Andrew R. | 1/28/2014

    " It's amazing how little information really gets out of Apple, even for a well-respected journalist like Lashinsky. The book had some good Steve quotes and a smattering of insider information, but really, the era of Total Secrecy at Apple is far from over. By the way, his answer to the question "What will Apple be like without Steve Jobs?": "Who knows? Probably different" "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Corey | 1/15/2014

    " This was more of a essay than a book but it was interesting i wish it was longer though. Even though i am not really a apple user I have always thought it was a awesome company and its very interesting to me how it works from the inside. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Guanhui | 12/31/2013

    " Interesting and informative about the corporate culture of Apple. The book, however, is weakened by its lack of corroboration with reliable testimonies. This cannot be helped due to Apple's incredible shroud of secrecy. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jonathan Yu | 12/3/2013

    " Condensed, this book is about how important Steve Jobs is to Apple. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kerry Kilpatrick | 11/20/2013

    " A good read, but for how short it was, it still felt too long. Not quite enough substance for me. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 tim | 11/15/2013

    " There was some interesting bits, but it felt like a long article the got stretched to a book by inserting more gossip. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kris | 9/22/2013

    " An interesting read, but not a whole lot of new information, especially after reading Isaacson's Steve Jobs biography - though a very different focus of course. Good for Apple fans but probably not so much for others, though maybe for those studying business. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gary | 8/23/2013

    " Pretty quick read and a lot is a retread of Isaacson's book. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Alfred | 8/15/2013

    " There isn't much new info, if any at all, if you are a follower of Apple news in general. While it is true that Steve Jobs has been integral to Apple, this book seems to revolve around him and tries to answer the question - what will Apple be without Steve? Tries. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jerry Costin | 4/18/2013

    " Very interesting insights on Apple and Steve Jobs. There are a number of facts in here that were not in the Steve Jobs biography. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dariusz | 3/7/2013

    " A nice book explaining how Apple works, with some interesting stories from the inside. Easier to read (for me) than Steve Jobs' biography. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Eric | 1/29/2013

    " The author didn't get facts straight. He even misquoted Isaacson's book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brad | 12/21/2012

    " Fine, not much new. Isaacson bio is better. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Miha Rebernik | 11/16/2012

    " It was ok, it offers some interesting quotes and quotable statements, but in general I had a feeling it used a lot of filling to beef up the page count. And the narrative feels rather random at times. Read only if you're seriously interested into Apple. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tracey | 10/18/2012

    " A good companion book to Isaacson's biography. It will be interesting to see what the future holds for Apple. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Carine | 10/8/2012

    " Great business lessons from the underbelly of the world's most heralded org. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marten | 5/7/2012

    " A bit repetitive but an interesting read "

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About the Author

Adam Lashinsky is a senior editor-at-large for Fortune magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.