In this ExecBlueprint, marketing leaders from Mansell Group, BMC Software, and Kirkland's Home discuss the present state of e-mail direct marketing from both the marketer's and customer's perspective.
ExecBlueprints, a Referenceware collection from Books24x7, provides executives with easy-to-absorb practical information and best practices to help provide them with a framework for taking near-term action on pressing business issues. Authored by top C-level business executives who are regarded as leaders and innovators in their fields, these reports provide nuts and bolts information to help formulate planning and action.
Download and start listening now!