In This Together explores how we can harness our social networks to make a real impact fighting the climate crisis.
Against notions of the lone environmental crusader, Marianne E. Krasny shows us the power of “network climate action"―the idea that our own ordinary acts can influence and inspire those close to us. Through this spread of climate-conscious practices, our individual actions become collective ones that can eventually effect widespread change.
Weaving examples of everyday climate-forward initiatives in with insights on behavioral and structural change, Krasny demonstrates how we can scale up the impact of our efforts through leveraging our community connections. Whether by inviting family, friends, or colleagues to a plant-rich meal or by becoming activists at climate nonprofits, we can forge the social norms and shared identities that can lead to change.
With easy-to-follow dos and don’ts, In This Together shows us a practical and hopeful way forward into our shared future.
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“Bravo! In this very readable book, Marianne E. Krasny gently but methodically deconstructs the unhelpful belief that individual climate action is pointless, backs up her case with research, and shows how and why individual action matters. If you want to know how you can make a difference, you have come to the right place.”
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Brett Walter, creator of the Climate Action Now app