Publisher Description
"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO." With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.
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“Duarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. They give an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading.”
—
Ed Catmull, president of Pixar Animation Studios and Walt Disney Animation Studios
About the Authors
Nancy Duarte is a communications expert and principal of Duarte Inc., where she has served as CEO for twenty-one years. She is the author of Resonate: Present Visual Stories that Transform Audiences, as well as Slide:ology: The Art and Science of Creating Great Presentations; and The HBR Guide to Persuasive Presentations. She has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times, and on CNN. Her firm, Duarte, Inc., is the largest design firm in Silicon Valley, with clients such as Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.
Patti Sanchez, the SVP of Strategic Services for Duarte, has distilled twenty-five years of experience as a communicator into this book. She has presented hundreds of workshops on communication to marketing and sales leaders around the country.