Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle
For fans of VJ: The Unplugged Adventures of MTV's First Wave
Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember When All You Wanted Was Your MTV?
It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
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"I worked at MTV, from 2000-2008. It was great to read this book and get an idea of where the spirit of the corporate culture around the place came from -- and of who were the jackasses who started some really back practices and set crappy precedents. I have to admit that I found the stories of the execs to be far more hilarious than the stories of the bands, except Duran Duran who have enough time, perspective, and sense to know how ridiculous everything about the '80s clearly was. Worth a read if you grew up with MTV -- but it's a monster, don't plan on taking it on the subway with you."
— Courtney (4 out of 5 stars)
" As compulsive and frivolous as MTV itself. A really interesting read, and yet it all seemed so of trivial. I mean, there's only so much one can read about Warrant and Bon Jovi videos. I liked it and yet I found myself praying it would be over soon so I could get on with the rest of my reading, so it was probably a little too long--though I'm not sure what I would cut. And it left me with an acute, melancholy sense of the passing, not only of my life, but of the lives of all the people mentioned in the book, the VJs and recording artists I grew up with--of life itself. My emotional state upon finishing the book may be the closest I have come to a midlife crisis. "
— Ken, 2/19/2014" a fascinating, funny, wild look at what influenced me most as a child. Revelatory. "
— Chella, 2/15/2014" Funny to hear the stories behind many of the videos and bands that I remember watching! "
— Kimberly, 2/14/2014" It has some good stories. Sometimes I felt it dragged on. Worth the read if you are a fan of early MTV. "
— Marisol, 2/11/2014" This book was not what I wanted. It's a bunch of industry execs and the occaisional B-Lister reflecting back on a bunch of meetings that are only mildly less dull than staff meetings at your job. No sociological context. At least 50% of the text refers to breasts and/ or cocaine. Or dwarfs in relation to breasts or cocaine. "
— Morgan, 2/5/2014" I wanted this to be a bit more about MTV, the channel, than about the making of music videos, but still, I liked it more than I didn't. Definitely some fun stories in here. If you have an interest in the subject matter, and if you remember early MTV (the book only covers '81 through '92), this is probably worth picking up. "
— Nancy, 2/5/2014" This oral history of the famed music channel starts off fantastically, but hits a lull once the timeline shifts into the 90's (much like the actual MTV). Still, for anyone who grew up with a TV set regularly tuned to MTV, the book will prove hard to put down. "
— Emily, 1/19/2014" An absolute blast to read, especially if you grew up during the halcyon days of MTV and want a dose of nostalgia. "
— Tim, 12/29/2013" An absolutely riveting oral history of how pop culture was permanently altered by MTV from 1981-1992. Funny, sad, compelling, and utterly unforgettable. In particular, a must-read for children of the 80s. "
— Marc, 12/13/2013" A must read for you children of the '80's! "
— Julaine, 12/6/2013" This book is hugely entertaining, full of revealing interviews with musicians and directors, all of whom discuss the rise of the music video industry. So many bands I love are featured here, and the writing is smart and lively. This is what I'm giving as Christmas presents this year. "
— Sid, 12/5/2013" short and snappy and well sown together tale of a almost no new start company to indulged and decadence company we now know MTV to have become goes from punk beginnings to corporate malaise . Entertaining and full of good quotes "
— Andrew, 10/30/2013" My biggest complaint: the chyron on the cover's TV isn't in (classic) Kabel font. "
— Steve, 10/28/2013" A fun look back at the definitive channel of my teenage years. "
— Ginny, 4/18/2013" A fun little read but I was so put off by all of the grammatical errors! You always find editing errors in books these days but this one was CHOCK full! Oh! It was so irritating. Guess that's the English teacher in me coming out. "
— Brooke, 4/2/2013" Recommended for people who love: music, dishy stories about the stars, stories about business, to be inspired. I really loved this book. "
— Leila, 3/15/2013" If Karen Duffy and Kevin Seal had a baby it'd be the smartest most sarcastic VJ in history. "
— Roger, 10/20/2012" Totally interesting and brought me back to my youth! "
— Jenny, 10/2/2012" Anyone who came of age during the MTV era will find something to like about this book, as did I. The vignette style of anecdotes can make it hard to read for long periods, but there is tons of interesting stories and revelations contained within, worthy of the effort. "
— Tim, 9/27/2012Rob Tannenbaum has been the music editor at Blender, a columnist for GQ, and has written for the New York Times Magazine, Rolling Stone, Details, New York Magazine, Playboy, SPIN, and the Washington Post.
Craig Marks was the top editor for two influential music magazines, SPIN and Blender. He is now the editor-in-chief of Popdust.
Luke Daniels, winner of sixteen AudioFile Earphones Awards and a finalist for the Audie Award for best narration, is a narrator whose many audiobook credits range from action and suspense to young-adult fiction. His background is in classical theater and film, and he has performed at repertory theaters around the country.