Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle
For fans of VJ: The Unplugged Adventures of MTV's First Wave
Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember When All You Wanted Was Your MTV?
It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
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"I worked at MTV, from 2000-2008. It was great to read this book and get an idea of where the spirit of the corporate culture around the place came from -- and of who were the jackasses who started some really back practices and set crappy precedents. I have to admit that I found the stories of the execs to be far more hilarious than the stories of the bands, except Duran Duran who have enough time, perspective, and sense to know how ridiculous everything about the '80s clearly was. Worth a read if you grew up with MTV -- but it's a monster, don't plan on taking it on the subway with you."
Courtney (4 out of 5 stars)