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How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business Audiobook
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With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (or Destroy) Your Reputation Online will show you how to:
- Remove negative content from search results,
- React and respond to an online attack,
- Understand and manage online reviews, and
- Use marketing strategies to both improve your online reputation and bolster your bottom line.
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John P. David also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
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“Every smart entrepreneur knows social media is the biggest opportunity—and the biggest risk—to every business. John David has nailed the techniques for making sure you get all the good, without the pain.”
— Douglas A. Blackmon, winner of the Pulitzer Prize
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“John expertly guides you through the challenges and pitfalls of online reputation.”
— David Meerman Scott, bestselling author of The New Rules of Marketing and PR -
“Read John David’s timely book and put his techniques to work protecting your precious digital data. Do it now before it’s too late.”
— Bruce Turkel, CEO of Turkel Brands -
“This book explores new facets of public image, and is a musthave for every PR practitioner’s library.”
— Margot Winick, college communicator, marketer, PR professor
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About John P. David
John P. David has counseled businesses and executives on strategic communications and marketing issues for twenty-five years—everything from simple publicity campaigns to extracting a business from the clutches of a multimillion-dollar Ponzi scheme. David has developed a specialty in helping clients face online attacks and frequently writes about communications and strategy for his award-winning blog. His insights are regularly published on the Huffington Post.