Based on Laurie Rosenwald's popular workshop, How to Make Mistakes On Purpose reveals an intuitive, entertaining way to come up with truly original ideas.
Three generations of humans have now been molded into results-oriented workers who cannot mess up, and therefore may never innovate either. Shared software, skills, and experiences equal no surprises. Surrounded by the unwavering, reliable results made possible by a machine, we all marinate in this ubiquitous cybersauce. Behold! Thousands of shiny new apps, sites, products, and services that look, feel, and are essentially the same. Because computers don’t make mistakes.
Chance is the natural foil to the digital. We combine both for originality. This makes for the kind of exciting, hopeful future we want. We embrace technology but need to slap it around a bit to get someplace new.
Human error sparks connections. In a relaxed situation where one’s hypercritical demons are AWOL, the snap, crackle, pop of brainstorms happen all around us.
A fresh, colorful guide to discovery, with clearly marked directions and witty prompts, this is a book about living a productive, individualistic life. Whatever your job, it gives you a way to zig while everyone around you can only zag. It will also make you laugh along the way.
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“Playing with the Studio 360 staff for an afternoon under Rosenwald’s supervision was like eating a certain candy bar, indescribably delicious.And unlike eating a candy bar, it was sublimely useful.”
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Kurt Andersen, host of the Peabody Award-winning public radio show Studio 360