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How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth Audiobook
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Publisher Description
A playbook for growing your business no matter the circumstances
Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.
Here he applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.
This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.
An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.
Stu has explored the weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara, and Jonna Mendez.
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“The book lives up to it’s audacious premise that ‘everything in this book describes some form of unfair advantage, covering every aspect of life for weeds’ and how to apply it to your business.”
— Bruce H. Rogers, senior contributor, Forbes
Quotes
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“This is a really innovative concept—a brilliant read that reframes seed stage startups as mighty weeds.”
— Chris Wilkes, vice president, HearstLab -
“We’ve always known what it means to grow like a weed. This book tells us how to scale like a weed.”
— Robert Mankoff, former cartoon editor at the New Yorker -
“‘Grow like a weed.’ It’s not just an expression. If you read this book, it’s a promise.”
— Dale Dupree, co-founder of The Sales Rebellion
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About Stu Heinecke
Stu Heinecke is a Wall Street Journal cartoonist and a Hall of Fame-nominated marketer and author. He discovered the magic of “contact marketing” early in his career when he launched a contact campaign to just two dozen vice presidents and directors of circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise, and brought in millions of dollars worth of business.
About the Narrators
David de Vries, an Earphones Award-winning audiobook narrator and veteran stage actor and director, spent three years in the cast of Wicked and was the last Lumiere in the Broadway production of Beauty and the Beast. He has also appeared in numerous films and voiced commercial campaigns for companies large and small, including American Express, AT&T, UPS, Motorola, Georgia-Pacific, Delta Airlines, Coca Cola, and Ford, among others. He can be seen in a number of feature films, including The Founder, The Accountant, Captain America: Civil War, and Billy Lynn’s Long Halftime Walk. On television, his credits include House of Cards, Nashville, and Halt and Catch Fire.
Hillary Huber, a Los Angeles–based voice talent with hundreds of commercials and promos under her belt, was bitten by the audiobook bug in 2005. She now records books on a regular basis and has been nominated for several Audie Awards and won numerous Earphones Awards.