From Coco Chanel’s iconic tweed suits to the surprising comeback of the miniskirt in the late 1980s, fashion houses reigned for decades as
the arbiters of style and the dictators of trends. Hollywood stars have always
furthered fashion’s cause of seducing the masses into buying designer clothes by acting as living billboards. But now, forced by the explosion of social
media and the accelerating worship of fame, red carpet celebrities are no
longer content to just advertise—they are putting their names on labels that
reflect the image they (or their stylists) created.
Jessica Simpson, Jennifer Lopez, Sarah Jessica Parker, Sean
Combs, and a host of pop, sports, and reality show stars of the moment are
leveraging the power of their fame to become the face of their own fashion
brands, embracing lucrative contracts that keep their images on our screens and
their hands on the wheel of a multi-billion dollar industry. And a few
celebrities—like the Olsen twins and Victoria Beckham—have gone all the way and
reinvented themselves as bonafide designers. Not all celebrities succeed, but
in an ever more crowded and clamorous marketplace, it’s increasingly unlikely
that any fashion brand will succeed without celebrity involvement—even if
designers like Michael Kors have to become celebrities themselves.
Teri Agins charts this strange new terrain with wit, insight, and an insider’s access to the fascinating struggles of the bold-type names and
their jealousies, insecurities, and triumphs. Everyone from industry insiders
to fans of Project Runway and America’s
Next Top Model will want to
read Agins’ take on the glitter and stardust transforming the fashion
industry—and where it is likely to take us next. Download and start listening now!