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HBR's 10 Must Reads on Sales Audiobook

Name: HBRs 10 Must Reads on Sales Audiobook
Brand: Recorded Books: Gildan Audio
SKU: donb
Availability: InStock
Author: Philip Kotler
ISBN: 9781469078656

By: Andris Zoltners, Harvard Business Review, James C. Anderson, Manish Goyal, Philip Kotler

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Read By: Tom Parks Publisher: Recorded Books: Gildan Audio Listen Time: 5.75 hours at 1.0x Speed 3.83 hours at 1.5x Speed 2.88 hours at 2.0x Speed Series: The HBR’s 10 Must Reads Series Release Date: January 2020 Format: Unabridged Audiobook ISBN: 9781469078656

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Quick Stats About this Audiobook

Total Audiobook Chapters:

Longest Chapter Length:

45:24 minutes

Shortest Chapter Length:

18:06 minutes

Average Chapter Length:

31:42 minutes

Audiobooks by this Author:

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Publisher Description

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Download and start listening now!

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About the Authors

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, twelve international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact.

You can find HBR at: hbr.org
Twitter: @HarvardBiz
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: @HBR
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview

About Tom Parks

Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.