HBRs 10 Must Reads on Strategic Marketing Audiobook, by Harvard Business Review Play Audiobook Sample

HBR's 10 Must Reads on Strategic Marketing Audiobook

HBRs 10 Must Reads on Strategic Marketing Audiobook, by Harvard Business Review Play Audiobook Sample
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Read By: Susan Larkin, Bernard Setaro Clark Publisher: Ascent Audio Listen Time: at 1.0x Speed 4.50 hours at 1.5x Speed 3.38 hours at 2.0x Speed Series: The HBR’s 10 Must Reads Series Release Date: November 2022 Format: Unabridged Audiobook ISBN: 9781663723260

Quick Stats About this Audiobook

Total Audiobook Chapters:

11

Longest Chapter Length:

46:21 minutes

Shortest Chapter Length:

23:59 minutes

Average Chapter Length:

37:02 minutes

Audiobooks by this Author:

183

Other Audiobooks Written by Harvard Business Review: > View All...

Publisher Description

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

Download and start listening now!

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About the Authors

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, eleven internationally licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.

Theodore Levitt (1925–2006) was American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review’s circulation and for popularizing the term “globalization.”

About the Narrators

Kevin Stillwell is an actor, voice talent, and Earphones Award-winning audiobook narrator. His film and television credits include Looper and Drop Dead Diva.

Bernard Setaro Clark is an actor, writer, and narrator of audiobooks, whose titles include Rag & Bones, Childless, While We Run, Wise Men, and others. He lives in Atlanta.