Publisher Description
Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture.Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
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About Kathleen R. Allen
Kathleen Allen, PhD, directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.
About Eric Conger
Eric Conger is a stage actor, voice artist, and award-winning audiobook narrator. He has narrated more than 125 fiction and nonfiction audiobooks and was a four-time finalist for the Audie Award, both as a sole narrator in 2007 and 2008 and as part of a multicast reading in 2001 and 2012. He has earned numerous AudioFile Earphones Awards. His extensive voice-over work includes more than 5,000 narrations for commercial ventures. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright. He has appeared in over fifty plays and has also translated plays of Molière and Feydeau for regional theaters.