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Download Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies Audiobook

Extended Audio Sample Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, by Jim Stengel Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (63 ratings) (rate this audio book) Author: Jim Stengel Narrator: Marc Cashman Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.  In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.  

Growis based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.  After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor.  This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.

Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. 
 
Grow thus deftly blends timeless truths about human behavior and valuesinto an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos,  Grow unlocks the code for twenty-first century business success.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Christina | 11/8/2013

    " I really enjoyed this book - it's changed the way that I look at companies and their purpose in today's economy. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by CJ | 2/2/2013

    " His resume is not as interesting as the business lessons. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Jon Kinning | 8/23/2012

    " Author is quite proud of himself. I couldn't make it through this book or past him promoting himself and how smart he is. I punted after 100 pages and I rarely punt. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Zaved | 8/9/2012

    " It's really an easy reading book and talks about how we need to do good central to what we do for our consumers and customers and make money out of it. Loved it. "

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