What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third-bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company—when the mission leads, profits follow; and mainstream appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer.
This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue. What’s more—many command wider profit margins and are growing faster than their conventional counterparts.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
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“A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability.”
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Kirkus Reviews