Green beans and ice cream? At first glance, they don’t
seem like they go together. But this groundbreaking new book from author Bill
Sims Jr. will forever change the way you deal with your family, customers,
coworkers, students, and, yes, even your spouse!
In Bill’s thirty years in the business, he has helped design more
than one thousand behavior-change systems that have produced tremendous gains
in performance and profits at America’s top companies, including Disney,
Coca-Cola, McDonald’s, General Motors, and Dupont. Hidden in this book you will
find Bill’s “secret sauce” and the recipe for rapid, sustainable behavior change
and engagement—Positive Reinforcement (PR+).
Beans & Ice Cream explains why positive reinforcement is
one of the most powerful forces on the planet. Use it wisely, and performance
moves off the chart. Use it poorly, and the results can be disastrous. Green Beans & Ice Cream analyzes
over one hundred years of research in the field of human behavioral science and
compares it to “real world, in the trenches” true stories. It points out
clearly that the thing we need the most is the thing we often receive the least:
positive reinforcement and feedback from those around us. Using the techniques
outlined in this book, you can master the remarkable power of positive
reinforcement and make a real difference in the world around you.
This audiobook is for everyone who must lead others.
Whether in the family, the school, or the workplace, it is a must-listen for
anyone who wants to improve the performance of their team. With this first
book, Sims has dropped a stone in the still pond of leadership. The waves will
only get bigger. Download and start listening now!