In an impatient world of infobesity, people don't want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?” Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches listeners how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must- for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Listeners will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
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“Whether you’re pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.”
— Dan Pink, author of To Sell Is Human
“If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly win respect so people are motivated to listen.”
— Terry Jones, founder of Travelocity“Every entrepreneur, executive, and educator will benefit from reading this brilliant book.”
— Amy Wilkinson, former White House fellow“Not only is it possible to influence with integrity; it’s preferable. This book shows how.”
— Dr. Joan Fallon, founder of Curemark“Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.”
— Saul Kaplan, founder, Business Innovation FactoryBe the first to write a review about this audiobook!
Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.