Googled: The End of the World as We Know It Audiobook

" This book was a pretty quick read. I think the subtitle might be a little grandiose, but it did do a nice job of documenting the business of old media / new media transition. It didn't really make me change my opinion of Google, but it did make me just tha much more informed. "

" Googled begins with several chapters of interesting little known knowledge about Google--obviously a company which nearly everyone of us rely on. The book gives a unique view of the factors and figures behind and impacting our world from the technical aspect and painting a well crafted image of this in context. The book falls s short at it's close how ever when the author seems to descend in to a thesis of sorts atempting to disprove much of what he presents and becoming overtly preachy--perhaps nothing more then an old media man himself trying to protect his kind. "

" Tangential in its constant descriptions of various new and old media major players, the book leaves something to be desired in describing the issues faced by Google. However, the book overall is a good entree into the world of a giant. Some judgmental descriptors of individuals aside, Auletta's book withholds judgment on the companies themselves (for the most part). Well researched, with many mentions of further reading on topics. Overall, I'm glad I read it. "

" He really could have shorten it instead of saying the same thing twenty different ways "

" I didn't finish this book, but it wasn't awful. It's a little geeky/technical, but I see a lot of parallels between what Google did and what my employer (definitely "old media") is trying to do. "

" Liked the Google history more than the woe is media part. "

" Horrible book. The author keeps repeating the same details over and over. Focus is on how Google is disrupting 'old media', rather than on the actual story of Google. "

" This book was redundant and not well organized. It was supposed to be about Google, but it went on and on about everything under the sun regarding technology and people in the business. Parts of it were interesting and relevant but you had to hunt to find them! "

" This book is about Google, its past, present and future. Along the way, it discusses how Google may change the way we do things, how it will change the media landscape, the way advertising works, our access to information, etc. "

" Not super entertaining or even insightful but somewhat interesting esp. if you're in the industry. Good back-story on arguably most important company of our generation. "

" Fascinating account of Google's history. "

" A very interesting read about Google and their history. The book also covers relationships with Old Media and the current issues with newspapers. I learned a lot. "

" Excellent insight into what makes Google tick, how the founders think, and the un-easy management style. "

" I found this book to be very enjoyable. I hadn't read anything like it before and found it very easy to follow. Very good read! "

" "The internet makes information available. Google makes information accessible." "

" I really enjoyed getting a little glimpse of what happens inside of Google. It will be interesting to see if Google can continue to innovate and find a revenue stream besides search ads. "

" A really interesting look into Google and its affect on the traditional media world. If you have ever wanted to learn more about Google, their mission and the affect the Interent in general is having on television and newspapers, this is the book for you. "

" A very readable presentation of the history of "Google" and a thorough review of its threatenings to traditional media and their responses to it. "

" Basically a straightforward history of the company we all use every day. Lots of well written commentary and perspective. A fine job by a good writer. "

" Lame. Did not finish. Poorly written, repetitive, and Ken A. Seems obsessed with traditional media. His point would have been interesting if he had not repeated it for a hundred pages. "

" Good book to read who uses google search, and who is interested in internet business. ... "

" On audio. Overall, this was pretty good, although it was kind of long. If you were more of a "techie" this would probably be more interesting, but I enjoyed hearing the history of the Google products. "

" It wasn't exactly what I thought it would be. Mostly profiles of the executives of Google. "

" Fascinating account of Google's history. "

" Good look at Google. Gift to son, Christmas, 2009. "

" Interesting book that goes behind the scenes of Google, what the company is trying to do and how it is doing it. A great primer on what is happening in media/communication/search. "

" Very thorough background of the company and its current ad-focused business/revenue stream. Well-written by a reporter with terrific access. Already a bit dated w/r/t current trends in the tech space (very little on mobile, local, streaming, social graphs, etc.). "

" While this book does a good job in presenting the history of Google I must downgrade it. I believe this is the first non-fiction book I have ever read with no pictures. Bummer! "

" Excellent insight into what makes Google tick, how the founders think, and the un-easy management style. "