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Download Googled: The End of the World as We Know It Audiobook

Extended Audio Sample Googled: The End of the World as We Know It, by Ken Auletta Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,063 ratings) (rate this audio book) Author: Ken Auletta Narrator: Jim Bond Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google’s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful—and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of “Don’t be evil”; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media’s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta’s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable—and where it is now taking us all. Download and start listening now!


Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Kevin | 2/19/2014

    " This book was a pretty quick read. I think the subtitle might be a little grandiose, but it did do a nice job of documenting the business of old media / new media transition. It didn't really make me change my opinion of Google, but it did make me just tha much more informed. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Tj | 2/9/2014

    " Googled begins with several chapters of interesting little known knowledge about Google--obviously a company which nearly everyone of us rely on. The book gives a unique view of the factors and figures behind and impacting our world from the technical aspect and painting a well crafted image of this in context. The book falls s short at it's close how ever when the author seems to descend in to a thesis of sorts atempting to disprove much of what he presents and becoming overtly preachy--perhaps nothing more then an old media man himself trying to protect his kind. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by HeiDi Dowding | 1/23/2014

    " Tangential in its constant descriptions of various new and old media major players, the book leaves something to be desired in describing the issues faced by Google. However, the book overall is a good entree into the world of a giant. Some judgmental descriptors of individuals aside, Auletta's book withholds judgment on the companies themselves (for the most part). Well researched, with many mentions of further reading on topics. Overall, I'm glad I read it. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Vanessa | 1/15/2014

    " He really could have shorten it instead of saying the same thing twenty different ways "

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