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Download Googled: The End of the World as We Know It Audiobook

Extended Audio Sample Googled: The End of the World as We Know It Audiobook, by Ken Auletta Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,063 ratings) (rate this audio book) Author: Ken Auletta Narrator: Jim Bond Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2009 ISBN: 9781441821010
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google’s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful—and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of “Don’t be evil”; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media’s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta’s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable—and where it is now taking us all. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kevin | 2/19/2014

    " This book was a pretty quick read. I think the subtitle might be a little grandiose, but it did do a nice job of documenting the business of old media / new media transition. It didn't really make me change my opinion of Google, but it did make me just tha much more informed. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Tj | 2/9/2014

    " Googled begins with several chapters of interesting little known knowledge about Google--obviously a company which nearly everyone of us rely on. The book gives a unique view of the factors and figures behind and impacting our world from the technical aspect and painting a well crafted image of this in context. The book falls s short at it's close how ever when the author seems to descend in to a thesis of sorts atempting to disprove much of what he presents and becoming overtly preachy--perhaps nothing more then an old media man himself trying to protect his kind. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 HeiDi Dowding | 1/23/2014

    " Tangential in its constant descriptions of various new and old media major players, the book leaves something to be desired in describing the issues faced by Google. However, the book overall is a good entree into the world of a giant. Some judgmental descriptors of individuals aside, Auletta's book withholds judgment on the companies themselves (for the most part). Well researched, with many mentions of further reading on topics. Overall, I'm glad I read it. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Vanessa | 1/15/2014

    " He really could have shorten it instead of saying the same thing twenty different ways "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Erika | 1/8/2014

    " I didn't finish this book, but it wasn't awful. It's a little geeky/technical, but I see a lot of parallels between what Google did and what my employer (definitely "old media") is trying to do. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sam | 12/3/2013

    " Liked the Google history more than the woe is media part. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Daryl Seah | 11/30/2013

    " Horrible book. The author keeps repeating the same details over and over. Focus is on how Google is disrupting 'old media', rather than on the actual story of Google. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Dawn | 11/28/2013

    " This book was redundant and not well organized. It was supposed to be about Google, but it went on and on about everything under the sun regarding technology and people in the business. Parts of it were interesting and relevant but you had to hunt to find them! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frederick Bingham | 11/22/2013

    " This book is about Google, its past, present and future. Along the way, it discusses how Google may change the way we do things, how it will change the media landscape, the way advertising works, our access to information, etc. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brinton | 11/19/2013

    " Not super entertaining or even insightful but somewhat interesting esp. if you're in the industry. Good back-story on arguably most important company of our generation. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lisa | 11/17/2013

    " Fascinating account of Google's history. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Daniel | 11/11/2013

    " A very interesting read about Google and their history. The book also covers relationships with Old Media and the current issues with newspapers. I learned a lot. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Thomas | 11/9/2013

    " Excellent insight into what makes Google tick, how the founders think, and the un-easy management style. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Simon | 10/24/2012

    " I found this book to be very enjoyable. I hadn't read anything like it before and found it very easy to follow. Very good read! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Turtlerun | 6/7/2012

    " "The internet makes information available. Google makes information accessible." "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Victor | 5/13/2012

    " I really enjoyed getting a little glimpse of what happens inside of Google. It will be interesting to see if Google can continue to innovate and find a revenue stream besides search ads. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Thomas Moore | 1/25/2012

    " A really interesting look into Google and its affect on the traditional media world. If you have ever wanted to learn more about Google, their mission and the affect the Interent in general is having on television and newspapers, this is the book for you. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 William | 1/19/2012

    " A very readable presentation of the history of "Google" and a thorough review of its threatenings to traditional media and their responses to it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael Webb | 12/2/2011

    " Basically a straightforward history of the company we all use every day. Lots of well written commentary and perspective. A fine job by a good writer. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kristen Lindsey | 8/6/2011

    " Lame. Did not finish. Poorly written, repetitive, and Ken A. Seems obsessed with traditional media. His point would have been interesting if he had not repeated it for a hundred pages. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Buya | 5/11/2011

    " Good book to read who uses google search, and who is interested in internet business. ... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chalyce | 4/6/2011

    " Basically, The Story of Google. I found this really interesting..how it got started, who the players are, where they've been and where they're headed, their philosophy, etc. The section on marketing and advertising drags a bit, but overall, I found this really interesting. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa | 3/27/2011

    " On audio. Overall, this was pretty good, although it was kind of long. If you were more of a "techie" this would probably be more interesting, but I enjoyed hearing the history of the Google products. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Dan | 2/10/2011

    " It wasn't exactly what I thought it would be. Mostly profiles of the executives of Google. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lisa | 2/5/2011

    " Fascinating account of Google's history. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lily | 1/18/2011

    " Good look at Google. Gift to son, Christmas, 2009. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Carol | 1/9/2011

    " Interesting book that goes behind the scenes of Google, what the company is trying to do and how it is doing it. A great primer on what is happening in media/communication/search. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jonathan | 1/5/2011

    " Very thorough background of the company and its current ad-focused business/revenue stream. Well-written by a reporter with terrific access. Already a bit dated w/r/t current trends in the tech space (very little on mobile, local, streaming, social graphs, etc.). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 james | 1/3/2011

    " While this book does a good job in presenting the history of Google I must downgrade it. I believe this is the first non-fiction book I have ever read with no pictures. Bummer! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Thomas Baekdal | 12/28/2010

    " Excellent insight into what makes Google tick, how the founders think, and the un-easy management style. "

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About the Author
Author Ken Auletta

Ken Auletta has written the Annals of Communications column for the New Yorker since 1992. He is the author of eight books and was named America’s premier media critic by the Columbia Journalism Review. He lives in Manhattan with his wife and daughter.

About the Narrator

Jim Bond is a writer and audiobook narrator who has voiced nearly two hundred titles including Blood Is the Sky, Escape the Rat Race, A Thousand Country Roads, and many of the Chicken Soup for the Soul series of books.