Publisher Description
From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business.
In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.
Download and start listening now!
About Bill Novelli
Bill Novelli is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids. He is also the founder of Porter Novelli, one of the world’s largest public relations agencies.
About Mike Lenz
Daniel Goleman, a former science journalist for the New York Times, is the author of thirteen books and lectures frequently to professional groups and business audiences and on college campuses. He cofounded the Collaborative for Academic, Social, and Emotional Learning at the Yale University Child Studies Center, now at the University of Illinois, at Chicago.