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Extended Audio Sample Gonzo Marketing: Winning Through Worst Practices, by Christopher Locke Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (40 ratings) (rate this audio book) Author: Christopher Locke Narrator: Christopher Locke Publisher: Simon & Schuster Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.

Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity.

Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business -- from the trading floor right up to the board room -- can afford to ignore. Download and start listening now!

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Quotes & Awards

  • “Thought provoking…The concept of worst practices has shock value, but there is also a point behind it: Best practices, or what are conventionally thought of as best practices in marketing, don’t cut in cyberspace.” 

    USA Today

  • “A riotous page-turner…delivered with humor and passion, [the book’s arguments] compel us to reflect on the future of commerce.” 

    Harvard Business Review

  • “Who knew that attitudes toward the internet—not to mention the strength of the economy—would change so quickly? Kudos to…Locke for stretching the marketing discussion.” 

    Business 2.0

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Jake | 11/14/2012

    " I know, never judge a book..... but Winning Through Worst Practices, I had to pick this one up. As far as marketing books go, this one was just OK for me. The book never gave me a "I never thought of that" moment. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jamie | 12/24/2011

    " While this book is amazingly out of date for being under 10 years old, it's still an okay read and I'm glad I picked it up. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Del | 9/18/2010

    " Fantastic book, says more (and more accurately) about how to do business online than anything I've read since. Release a decade ago, it is at *least* as true now as it was then. Anyone who operates online must read this book. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Jake | 5/4/2010

    " I know, never judge a book..... but Winning Through Worst Practices, I had to pick this one up. As far as marketing books go, this one was just OK for me. The book never gave me a "I never thought of that" moment. "

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