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Download Get Catering and Grow Sales!: A Strategic Perspective for the Multi-Unit Restaurant Executive Audiobook (Unabridged)

Extended Audio Sample Get Catering and Grow Sales!: A Strategic Perspective for the Multi-Unit Restaurant Executive (Unabridged) Audiobook, by Erle Dardick
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Erle Dardick Narrator: Carl Willis Publisher: MonkeyMedia Software Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2012 ISBN:
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Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive.

I believe the fastest-growing source of revenue for restaurants will be catering, asserts Dardick, a serial entrepreneur, and I have no doubt it will be their most important revenue source during the next decade.

Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services, or off-premise catering for pick-up. One's catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy.

This is a book about driving new and incremental sales for our community's brands, writes Dardick. It's about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It's about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.

All net proceeds of the audiobook's sale are being donated to Share Our Strength, a charity dedicated to ending childhood hunger in America.

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