Download Friction: Passion Brands in the Age of Disruption Audiobook

Friction: Passion Brands in the Age of Disruption Audiobook, by Jeff Rosenblum Extended Sample Click for printable size audiobook cover
Author: Jeff Rosenblum, Jordan Berg Narrator: Roger Wayne Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2019 ISBN: 9781400170852
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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition. Download and start listening now!

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About the Narrator

Roger Wayne served in the Air Force as a radio and television broadcast journalist in South Korea and won several awards before obtaining a BA degree in communications and journalism. He is an actor living in New York, narrating audiobooks, working on independent film projects, performing off Broadway, and auditioning for major network shows.