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Franchise: The Golden Arches in Black America Audiobook
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Publisher Description
The untold history of how fast food became one of the greatest generators of Black wealth in America.
Just as The Color of Law provided a vital understanding of red-lining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between Black communities and America’s largest, most popular fast food chain.
Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
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“This isn’t just a story of exploitation or, conversely, empowerment; it’s a cautionary tale about relying on the private sector to provide what the public needs and how promises of real economic development invariably come up short."
— New York Times
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“An impeccably researched examination…A fascinating, overlooked perspective on a US institution.”
— Ms. Magazine -
“A stunning story of post-1960s urban Black America, a tale of triumph and good intentions but also of tragic consequences for race relations, poverty, and dietary health.”
— David W. Blight, Pulitzer Prize-winning author
Awards
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An Amazon Editor’s Top Pick
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A New York Times Notable Book of the Year
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Winner of the 2021 Pulitzer Prize in History
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Winner of the 2022 James Beard Foundation Award in Writing
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About Marcia Chatelain
Marcia Chatelain is the author of South Side Girls: Growing up in the Great Migration and Franchise: The Golden Arches in Black America, winner of the Pulitzer Prize in History. She is a Provost's Distinguished Associate Professor of History and African American Studies at Georgetown University. She is a leading public voice on the history of race, education, and food culture.