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Download For What It’s Worth: Business Wisdom from a Pawnbroker Audiobook

Extended Audio Sample For What It’s Worth: Business Wisdom from a Pawnbroker, by Les Gold Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Les Gold Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: The customer doesn’t know what he wants. This book is going to show you how to convince him he wants the thing you’re selling.

Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality te;evision show Hardcore Pawn.

As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family’s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.

On any given day, he could be taking a vin­tage car in to pawn or chasing down a thief who’s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy’s ups and downs.

In this entertaining, honest audiobook, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you.

You will learn:

• How to tell an emotional story when you’re selling—and take emotion out of the transaction when you’re buying
• Why judging your customers before you know them can kill a potential deal
• How to deal with risk, both mental and physical
• How to communicate with employees (even if they’re your own kids)
• Why investing in relationships with your community is time well spent
• Why your business should never be limited by what others tell you it should be

No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from fifty-five years of working one of the world’s most interesting jobs.

Download and start listening now!

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Quotes & Awards

  • “In For What It’s Worth, Les Gold shares business secrets from America’s front line of front lines— the pawnshop. It’s a fascinating read for anyone trying to succeed in business and life.”

    Jerry Springer

  • “The best entrepreneurs are street fighters—and Les Gold is the ultimate. He’s built an incredible business, fought through every possible battle, and reinvented his industry. In ForWhat It’s Worth, Les shares his secrets to becoming wildly successful, all told in a captivating and inspirational manner.”

    Josh Linkner, New York Times bestselling author of Disciplined Dreaming and CEO of Detroit Venture Partners 

  • “Les’s years of experience have given him a business acumen that stretches far beyond the pawnshop—and this book is a must read for anyone who wants to create their own success in any business.”

    Josh Elliott, news anchor, ABC’s Good Morning America

  • A New York Times Bestseller
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