Publisher Description
What do the world's greatest organizations have in common? They know that their most valuable resource is human - their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. The Gallup Organization's research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company.Follow this Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses.
Helping you build relationships one customer and one employee at a time, this important audiobook offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business - starting today.
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About the Author
Curt Coffman is a New York Times bestselling author, researcher, business scientist, and consultant to Fortune 100 and Fortune 500 organizations. He was formerly the Global Practice Leader for Employee and Customer Engagement at the Gallup Organization for twenty-two years. He is the coauthor of the New York Times business bestseller First, Break All the Rules and Culture Eats Strategy for Lunch: The Secret of Extraordinary Results. Coffman’s work has been translated into over forty different languages; his research and writings have appeared in the New York Times, Wall Street Journal, Washington Post, USA Today, Businessweek, the Economist, and a host of other management journals. He is currently an op-ed contributor to the New York Times. He lives in Denver.