Ittelson's master work will give you that firm grasp of "the numbers" necessary for business success. Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more. Most introductory finance and accounting books fail either because they are written "by accountants for accountants" or the authors "dumb down" the concepts until they are virtually useless. Financial Statements deftly shows that all this accounting and financial reporting stuff is not rocket science and that you can understand it! Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement and cash flow statement work together to offer a "snapshot" of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. As a result, you'll be able to see exactly how each transaction affects the three key financial statements of the enterprise.
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“A witty, concise, and delightfully logical guide for the high-tech entrepreneur. Everything you need to know, but not a line more. I’m already recommending it to the faculty, students, and business colleagues who are starting companies.”
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Lita Nelsen, director, Technology Licensing Office, Massachusetts Institute of Technology