As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of adigital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you: Understand what branding in a digital world really means Learn how to create a powerful brand that creates a customer"feeling" Create specific brand strategies that really work in the marketplace Review ten possible brand strategies and understand their potential Understand how positioning and category ladders work and why Utilize tools like brand decision trees to simplify complex brand choices Create a branding strategy for a client or company that targets a blue ocean Begin to comprehend the NEW 4 P's of marketing and their impact Learn how to quickly create a brand plan with the BrandPlanr Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
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About Bernhard Schroeder
Bernhard Schroeder is the director of programs at the Lavin Entrepreneurship Center at San Diego State University. One of the premier programs of its kind in the country, Forbes ranked SDSU eighteenth among universities in the United States for entrepreneurship. Schroeder helped create the world’s largest integrated marketing communications, CKS Partners. Among the many outstanding firms and brands he has worked with are Apple, Mazda, GM, Kellogg’s, Levi’s, Nikon, Visa, and American Express. He was also involved in the initial branding and marketing launches for Amazon, Travelocity, ESPN Online, and Yahoo!
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.