In company after company that Sanjay Khosla
and Mohanbir Sawhney worked for or researched, they saw businesses taking on more
products, more markets, more people, more acquisitions—adding more of
everything except what really mattered: sustainable and profitable growth.
And in many of these companies—large or small,
from America to Europe to Asia—every quarter became a mad dash to find yet
another short-term revenue boost. There had to be a better way—an alternative
to the scramble for mindless expansion.
The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to
achieve sustained growth with rising profits and lower costs. The authors prove
that given the right incentives, managers using this program can produce
astonishing results in amazingly short time frames.
That’s exactly what Khosla accomplished as
President of Kraft’s developing markets, which enjoyed eye-popping revenue
growth from $5 billion to $16 billion in just six years, while profitability
increased 50 percent. Sawhney, a professor at Northwestern’s Kellogg School of
Management, discovered a similar formula for stellar results when advising a
portfolio of businesses, from Fortune 500 giants to technology start-ups.
No matter how big the company or how difficult
the economic environment, managers who use this seven-step program (“Focus7”)
will learn how to make fewer but bigger bets and to create a virtuous cycle of
growth. Fewer, Bigger, Bolder crosses
the usual boundaries of strategy, execution, people, and organization. Its
framework shows how you can drive growth by targeting resources against
priorities, simplifying your operations, and unleashing the potential of your
By challenging the conventional wisdom about
growth, Fewer, Bigger, Bolder is
likely to ignite a vigorous debate throughout the business community. It’s a
game-changing book that couldn’t be more timely—or more needed. Download and start listening now!