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Extended Audio Sample Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Audiobook, by Sanjay Khosla Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Sanjay Khosla, Mohanbir Sawhney Narrator: Scott Merriman Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2014 ISBN: 9781480586826
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Why the best way to drive growth might be to focus rather than expand

When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results—focus and simplicity—in advising Fortune 500 companies.

Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between.

Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success.

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Quotes & Awards

  • “An excellent book—a clear, practical roadmap to sustained, profitable growth.”

    James M. Kilts, Former Vice Chairman, The Procter and Gamble Company; Former Chairman and CEO, The Gillette Company

  • “A convincing account of the power of focus and a persuasive counter-argument to those who argue that growth is best achieved through a constant ‘mindless’ expansion into new areas.”

    Paul Polman, CEO, Unilever

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About the Author
As president of Kraft Foods’ developing markets, Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across over sixty countries. Since 2013, he has been serving as a management consultant, a senior fellow at Northwestern University’s Kellogg School of Management, and a senior adviser at BCG.
About the Narrator

Scott Merriman began acting at the request of his high school friend in 1996. Since then, Scott has lent his acting talents to theater productions, student films, shorts, and features. He has always enjoyed working with his voice, and today he to brings characters to life in audio dramas and through audiobook narration.