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Extended Audio Sample Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, by Sanjay Khosla, Mohanbir Sawhney Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Sanjay Khosla, Mohanbir Sawhney Narrator: Scott Merriman Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth.

And in many of these companies—large or small, from America to Europe to Asia—every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way—an alternative to the scramble for mindless expansion.

The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames.

That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50 percent. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups.

No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people, and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people.

By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. It’s a game-changing book that couldn’t be more timely—or more needed.

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Quotes & Awards

  • “An excellent book—a clear, practical roadmap to sustained, profitable growth.”

    James M. Kilts, Former Vice Chairman, The Procter and Gamble Company; Former Chairman and CEO, The Gillette Company

  • “A convincing account of the power of focus and a persuasive counter-argument to those who argue that growth is best achieved through a constant ‘mindless’ expansion into new areas.”

    Paul Polman, CEO, Unilever

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