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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Audiobook, by Sanjay Khosla Play Audiobook Sample

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Audiobook

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Audiobook, by Sanjay Khosla Play Audiobook Sample
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Read By: Scott Merriman Publisher: Brilliance Audio Listen Time: at 1.0x Speed 4.50 hours at 1.5x Speed 3.38 hours at 2.0x Speed Release Date: July 2014 Format: Unabridged Audiobook ISBN: 9781480586826

Quick Stats About this Audiobook

Total Audiobook Chapters:

26

Longest Chapter Length:

22:24 minutes

Shortest Chapter Length:

03:58 minutes

Average Chapter Length:

15:44 minutes

Audiobooks by this Author:

1

Publisher Description

Why the best way to drive growth might be to focus rather than expand

When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results—focus and simplicity—in advising Fortune 500 companies.

Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between.

Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success.

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“A convincing account of the power of focus and a persuasive counter-argument to those who argue that growth is best achieved through a constant ‘mindless’ expansion into new areas.”

— Paul Polman, CEO, Unilever

Quotes

  • “An excellent book—a clear, practical roadmap to sustained, profitable growth.”

    — James M. Kilts, Former Vice Chairman, The Procter and Gamble Company; Former Chairman and CEO, The Gillette Company

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About the Authors

Sanjay Khosla, a former President of Kraft Foods, oversaw revenue growth from $5 billion to $16 billion in six years across over sixty countries. Since 2013, he has been serving as a management consultant, a Senior Fellow at Northwestern University’s Kellogg School of Management and a Senior Adviser at BCG.

Mohanbir Sawhney is a globally recognized scholar, teacher, speaker, and consultant in business innovation, technology marketing, and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.