New
Emotion By Design: Creative Leadership Principles from the Genius of Nikes Marketing and Branding Audiobook, by Greg Hoffman Play Audiobook Sample

Download Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding Audiobook

New
Emotion By Design: Creative Leadership Principles from the Genius of Nikes Marketing and Branding Audiobook, by Greg Hoffman Play Audiobook Sample
Release Date: April 5, 2022
Coming Soon!
The audiobook will be available for pre-order on March 15, 2022. Check back on that date to pre-order this title for the Apr 5, 2022 release!

Available for pre-order on:
March 15, 2022
Author: Greg Hoffman Narrator: Narrator Info Added Soon Publisher: Twelve Audio Length: Release Date: April 5, 2022 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781549163814

Publisher Description

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike’s singular brand and was instrumental in its most high profile, breakthrough campaigns.

In Emotion By Design, Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles: 

  • Creativity is a Team Sport

  • Dare to be Remembered

  • Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman had a hand in crafting Nike’s singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.

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