Dr. Tony Alessandra interviews Phil Wexler on the quest for excellence. Phil Wexler discusses prescriptions for achieving customer service excellence. He differentiates between being an operations-driven company versus a customer-driven company. Phil also proposes creating demanding and complaining customers and the benefits of doing so. You need to set high expectations for your customers so that when they shop your competition, the competition pales by comparison to your company. Download and start listening now!