Dr. Tony Alessandra interviews Phil Wexler on the quest for excellence. Phil Wexler discusses prescriptions for achieving customer service excellence. He differentiates between being an operations-driven company versus a customer-driven company. Phil also proposes creating demanding and complaining customers and the benefits of doing so. You need to set high expectations for your customers so that when they shop your competition, the competition pales by comparison to your company.
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"It thought to live by. Mr. Wexler hits the nail on the head. I read this book many years ago and attended a seminar. The values have never left my style and have helped me progress towards 100% customer satisfaction. Thanks for sharing your philosophy!" — Larry Roberts (5 out of 5 stars)
"It thought to live by. Mr. Wexler hits the nail on the head. I read this book many years ago and attended a seminar. The values have never left my style and have helped me progress towards 100% customer satisfaction. Thanks for sharing your philosophy!"
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