Dr. Tony Alessandra interviews Chuck Reaves on Price Objections. What would it be worth to you to never hear the price objection again? Chuck says that the person most guilty of bringing up the price objection is the salesperson because the salesperson feels that price is the obstacle to making the sale. To get around price objections, find out what the customer really needs - what are the customer's buying criteria? Chuck tells us to discover what is the customer really trying to accomplish and what are their trade-offs. Download and start listening now!