Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
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“Vogelstein…dissects the boardroom meetings, technological hurdles, product unveilings, courtroom battles, backstabbing, temper tantrums, and even the effect that Steve Jobs’ illness and untimely death has had on the rapidly changing landscape of mobile computing as well as on Apple’s prospects going forward. He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader.”
— Booklist
“In Dogfight, Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here.”
— Nature“No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!”
— Steven Levy, author of In the Plex: How Google Thinks, Works and Shapes Our Lives“Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book.”
— Ken Auletta, author of Googled“Old-school journalism that has plenty to say about the new media and how we absorb information today.”
— Kirkus Reviews“In Dogfight, Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here.
— NatureLoaded with fresh, never-before-reported details.
— FortuneAdept and well-reported . . . Colorful.
— The New YorkerEngaging and informative.
— The Boston GlobeOld-school journalism that has plenty to say about the new media and how we absorb information today.
— Kirkus ReviewsBe the first to write a review about this audiobook!
Fred Vogelstein is a contributing editor for Wired in San Francisco. Before joining Wired he worked at Fortune, US News & World Report, Wall Street Journal, and New York Newsday. His work has also appeared in New York Times Magazine, the Washington Post, and the Los Angeles Times. Fred is a native of New York City.