In Discover Your Inner Economist, one of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant.
Like no other economist, Tyler Cowen shows how economic notions—such as incentives, signals, and markets—apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in such chapters as "How to Control the World: The Basics" and "How to Control the World: Knowing When to Stop," Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want.
Readers will also gain less selfish insights into how to be a good partner, neighbor, and even citizen of the world. For instance, what is the best way to give to charity? The chapter title "How to Save the World—More Christmas Presents Won't Help" makes a point that is every bit as personal as it is global.
Incentives are at the core of an economic approach to the world, but they don't just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn't work to pay your kids to do the dishes. Other kinds of incentives—like making sure family members know they will be admired if they respect you—can work. Another nonmonetary incentive? Try having everyone stand up in your next meeting if you don't want anyone to drone on. Deeply felt incentives, like pride in one's work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards, such as money and free food.
Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen's often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life. How, for example, do you get a good guide in a Moroccan bazaar?
Download and start listening now!
"This is the closest thing to economics-as-organizing-life-philosophy that I've read. It was particularly validating to read a book written by somone who obviously thinks about the seemingly trivial (tipping, gift giving, consumption of culture, what to eat in restaurants vs what to make at home) as analytically as I feel I do. There are some bold ideas to be found in here to be sure and I'm going to keep this book at eye level on my bookshelf because I know I will want to reread a chapter at a time. Cowen is an avowed polymath and thus one of the more interesting chapters was on how to become a 'cultural billionaire', that is, how to get the most out of the abundance of culture to be enjoyed in our society. Out of 10 books he picks up, he finishes 1. He'll play games in art museums imagining that he can take home one piece from each room so that his attention remains heightened. He'll go to the multiplex and see bits and pieces of 4 movies in one afternoon. I wasn't surprised in the least that I liked this book so much because this guy writes one of the more interesting economics blogs out there, MarginalRevolution.com."
— carl (5 out of 5 stars)
Charming, smart and very, very creative. And it will change your life in the best way: in small steps.
— Tim Harford, author of The Undercover Economist“Fast, furious, and fun, with great examples of how to apply economic thinking to nontraditional subjects.”
— Stephen J. Dubner, New York Times bestselling author of Freakonomics“Engaging [and] useful.”
— Washington Post“[A] charming guide on how to get more of the good stuff in life…Even if you don’t agree with all of Cowen’s cheerfully offered opinions, it’s a pleasure to accompany him through his various interests and obsessions. At the least, you’ll pick up some useful tips for what to order at upscale restaurants.”
— Publishers Weekly“[An] economist who’s a wonderfully entertaining writer but also a deeply humane thinker…will…show you how thinking better can actually help you live better.”
— James Surowiecki, author of The Wisdom of Crowds" Hmm. Scattered, and I'm unsure what the point of much of the book was. Why do I care about Singapore street food?? Not sure that I have an "inner economist" who does. My son is considering taking an online class from the author but I wonder about his focus. Interesting in spots, but seemed ADD to me. "
— Michelle, 2/17/2014" Pop economics. Some of the insights are obvious to anyone my age, but there were a few surprises. Especially the chapter on charitable giving It was helpful to know, for example that to help the poor it is more helpful to give to a poor church (not a rich one) and that the worst thing a donor can do is give once, a small sum, to a charity. To find out why (and many more interesting things even if you aren't particularly intested in motivating your dentist) read this book. "
— Lambeam, 2/13/2014" Tyler Cowen analyzes everyday life using the principles of economics. At times amusing & thought-provoking, but not always convincing. For example, he advises that we should try to learn to enjoy music genres that we don't like so we can take advantage of the variety of culture available to us. But isn't it just as likely that the benefit of music is the enjoyment, so that we're better off listening to music that we don't have to work to enjoy? "
— Sam, 2/11/2014" Should be called, "Read how much of a snob I am." "
— Brent, 2/10/2014" What a thorough disappointment. I love books in this genre, so I was really surprised not to enjoy this one. The writing and subject matter was very ADD, jumping all over the place. The only chapter that really tied to economics was the penultimate on charitable giving. No real insights here. "
— Terrie, 1/20/2014" Interesting look at how you can apply simple economic principles to different situations in life--and make out like a bandit in the process! "
— Jessica, 1/6/2014" Pretty good, a fast read, a little forgettable. Unless you're a major econ freak, just read his blog--it's free. "
— Mike, 1/2/2014" The contents are okay, but it's how Tyler really incorporates the way an economist sees thing, anything. It's in him. "
— Chung, 12/23/2013" LOVED this book. Tyler Cowen writes about the economics of every day life. PLUS, he states the true answer to the commode seat up or down argument: seat stays down because it makes his wife happy. What's not to love about an economist who thinks like that? "
— Lisa, 12/21/2013" An interesting topic, but the supporting arguments just aren't solid enough... the meat of the book is not convincing and not really that interesting. "
— Denali, 12/16/2013" The chapters on signaling/counter-signaling and restaurants make the book. "
— Levi, 11/29/2013" Ugh....I couldn't get through it. Just a mess of random thoughts - maybe because he is a regular blogger? "
— Mike, 11/14/2013" Not as good as "Freakonomics" but more user-friendly. The author has some good tips for getting the most out of certain experiences. My favorite is to order the dish that sounds least appealing at a fancy restaurant because it's probably something that the chef has spent a lot of time perfecting. "
— Rima, 8/21/2013" Good, but not outstanding. Fairly typical of the genre. If you're really into behavioral economics, then by all means read it, otherwise you can probably sit this one out. "
— Steve, 6/2/2013" I enjoy his blog, marginalRevolution, more than I enjoyed this book. He's also very interesting on any podcast, debate or interview. "
— Lynn, 5/14/2013" Worth reading for the very quirky personality of the author. I'm not sure how much I will embrace my inner economist though. "
— jen8998, 3/8/2013" Very good book, although misleading title. To me this seemed more like a book about applied psychology with an underlying influence of economics. Either way, it was highly entertaining and very quick read. The chapter on food and restaurants is especially good. "
— Chris, 7/20/2012" Some decent tips but lightweight overall. Read Marginal Revolution instead. "
— Dave, 5/27/2012" The subtitle was a bit misleading - these subjects were not discussed in depth compared to others in the book. However, his section on charitable giving was extremely interesting. "
— Sidney, 10/2/2011" I've convinced myself that I'm still too cool for Malcolm Gladwell and his ilk but that it's okay to like Tyler Cowen, even though I probably don't know enough about anything to judge. "
— Andy, 8/29/2011" My professor wrote this book and I helped edit an early draft. It is an enjoyable way about how to think economically and the limits to doing so. "
— Warren, 5/1/2011" 2.5 <br/> <br/>After having read Freakonomics - this book doesn't have that much of an impact. The writing isn't as simple as I would like. Concepts introduced are done so using wording which doesn't clarify what the author means... "
— EeeJay, 4/9/2011" Packed with examples of how traditional economic theory plays itself out in everyday life. Interesting read. "
— doug, 10/1/2010" ok ok... not too great but has some learnings for sure. "
— Jaimit, 9/12/2010" Clever and occasionally cutesy classic from Tyler Cowen. "
— Howard, 7/24/2010" I've convinced myself that I'm still too cool for Malcolm Gladwell and his ilk but that it's okay to like Tyler Cowen, even though I probably don't know enough about anything to judge. "
— Andy, 6/21/2010" Some decent tips but lightweight overall. Read Marginal Revolution instead. "
— Dave, 5/19/2010" I was hoping for a little bit more from this book, but still enough interesting parts to make it worth the time. "
— Trent, 3/29/2010" The chapters on signaling/counter-signaling and restaurants make the book. "
— Levi, 12/18/2009" This was a peach of a book, filled with fun facts and intelligent insights. Highly recommended. "
— Max, 12/4/2009" LOVED this book. Tyler Cowen writes about the economics of every day life. PLUS, he states the true answer to the commode seat up or down argument: seat stays down because it makes his wife happy. What's not to love about an economist who thinks like that? "
— Lisa, 12/2/2009" Some interesting thoughts tucked in a few places, but overall incoherent and rambling. Cowen sounds self-aggrandizing at points, and it's distracting. "
— Cat, 11/12/2009" Very good book, although misleading title. To me this seemed more like a book about applied psychology with an underlying influence of economics. Either way, it was highly entertaining and very quick read. The chapter on food and restaurants is especially good. "
— Chris, 11/5/2009Tyler Cowen, PhD, holds the Holbert C. Harris chair in economics at George Mason University. He is the author of several books, including the New York Times bestseller The Great Stagnation, and a number of academic books. He writes the mos- read economics blog worldwide, marginalrevolution.com. He has written regularly for the New York Times and contributes to a wide number of newspapers and periodicals.
David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over thirty audiobooks, in genres ranging from current political commentary to historical nonfiction, fantasy, military, thrillers, and humor. He received an AudioFile Earphones Award for his first audiobook, Love ’Em or Lose ’Em: Getting Good People to Stay. When not narrating, he keeps busy writing plays and stories for children.