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Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse Audiobook
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Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L'Oréal's strategy, including:
● Maintaining market leadership in the face of disruption
● Believing in the transformative power of the organization, its legacy, and its people
● A social-centric approach to beauty tech, ecommerce, and digital services
● The company's successful play for market dominance in China
Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
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About Janet Metzger
Janet Metzger, an Earphones Award–winning narrator, has performed as a stage, television, voice, and film actor and as a jazz vocalist in hotels and supper clubs. For five years she was the voice of Headline News, now HLN, during which time she also promoted features and news stories for CNN and CNN International. She is a graduate of Florida State University.