Fuel your business's transition into the digital age with this insightful and comprehensive resource
Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.
Digital Business Transformation provides listeners with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: how to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges; how to deconstruct decision-making throughout all levels of your organization; and how to combine strategy, product, experience, engineering, and data to produce digital results. Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
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Neil Shah is an Audie-nominated and multi AudioFile Earphones Award–winning narrator who has recorded over 250 audiobooks spanning across almost every genre, as well as numerous long-form journalism articles. AudioFile magazine has commended him for “an absolutely mesmerizing listening experience” and as “an outstanding narrator who adds a healthy dose of personality to each of the characters.” As a classically trained actor, he has appeared off Broadway and on regional stages, as well as in film and television. He records from his home studio in Oregon’s beautiful Wine Country.