Different: Escaping the Competitive Herd Audiobook

" I enjoyed the ideas and the way she writes but classic example of a book that was probably a magazine article or bschool case study that someone stretched to sell as a book. "

" I don't generally like "business" books but this one was... well... different. Youngme doesn't write in bulletpoints or finish chapters with checklists. She takes a thoughtful and counterintuitive look at what it means to be "different" in a cluttered, cacophonous marketplace. "

" A rather interesting explanation of the problems caused by the explosion of choices in certain products (cars, cereals, clothing stores, etc) and the ways Marketers have been tackling them. Even if you're never going to try to create and sell a product, it helps to be in the know of how marketing strategies suck you in. "

" Another book of being different in a different way ^^ "

" Fantastic business book that is both insightful and really well written. Plus, Moon practices what she writes about by delivering in a style that is refreshingly, yes, different. "

" Some good ideas about what is happening in the over consumption and lack of differentiation especially on whether to match competitors or stay segmented and differentiated, but parts drag on a bit. "

" Like many of these popular management theory books, there is the one idea repeated a few times. Having said that, the one idea is pretty clearly and convincingly explained. "

" A good and insightful book. It gives me permission to be who I really am. "

" A concise, clearly written, and (somehow) heartfelt book about market differentiation, a subject that was foreign to me before. Reading it makes you just want to apply the ideas contained there. Not as a tactic, but because there doesn't seem to be a reason not to. "

" As someone with an engineering background and very little education on marketing, this book served as a fantastic intro. Youngme does a stellar job of analyzing some of the most interesting brands of our time and what makes them different. Definitely recommend. "

" One of the most enjoyable ones I have read! "

" A light read but insightful marketing book. "

" Good book though somewhat repetitive. While the concepts aren't new, the author does a good job of outlining them and illustrating examples. "

" Fantastic. Simply one of the best business books I've read in years. "

" perhaps because of my background in marketing, I liked this book. Sometimes a bit self-explanatory, but at other times, deeply revelatory. Thoughtful analysis of why traditional marketing no longer 'cuts it' in the business environment. "

" Quick Read. Some good chapters on hostile brands, but no major insights. "

" A must-read book on competition for knowledge workers who want to be in executive role and entrepreneurs. "

" I thoroughly enjoyed Youngme Moon's take on Marketing. There were no magic to do lists and yet I found myself thinking about ways to apply some of the lessons from the book. "

" Very intriguing ideas about how hard competition have been driving market players to narrowly, well-beaten, worn-out paths. Insightful, indeed. Her writing also has a narrative tone, and some personal touch, which is really nice and believable. "

" Short. Really really short. "

" This book definitely lead to me changing the way I think about Apple... and buying the Heavenly Bed for home. On the whole this book felt very Gladwell-ish... meaning I found little tidbits that I found fascinating but on the whole managed to skim much of it "

" I thoroughly enjoyed Youngme Moon's take on Marketing. There were no magic to do lists and yet I found myself thinking about ways to apply some of the lessons from the book. "

" Fantastic. Simply one of the best business books I've read in years. "

" As someone with an engineering background and very little education on marketing, this book served as a fantastic intro. Youngme does a stellar job of analyzing some of the most interesting brands of our time and what makes them different. Definitely recommend. "

" Like many of these popular management theory books, there is the one idea repeated a few times. Having said that, the one idea is pretty clearly and convincingly explained. "

" Good book though somewhat repetitive. While the concepts aren't new, the author does a good job of outlining them and illustrating examples. "

" Fantastic business book that is both insightful and really well written. Plus, Moon practices what she writes about by delivering in a style that is refreshingly, yes, different. "

" Some good ideas about what is happening in the over consumption and lack of differentiation especially on whether to match competitors or stay segmented and differentiated, but parts drag on a bit. "

" This book definitely lead to me changing the way I think about Apple... and buying the Heavenly Bed for home. On the whole this book felt very Gladwell-ish... meaning I found little tidbits that I found fascinating but on the whole managed to skim much of it "