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Download Different: Escaping the Competitive Herd Audiobook

Extended Audio Sample Different: Escaping the Competitive Herd, by Youngme Moon Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (278 ratings) (rate this audio book) Author: Youngme Moon Narrator: Bernadette Dunne Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different, different in a manner that is both fundamental and comprehensive.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts, the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”

These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”

Different shows how to succeed in a world where conformity reigns, but exceptions rule.

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Quotes & Awards

  • “To give a bullet-point summation of takeaways is to deny the real value of this lovely book.”

    Harvard Business Review

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Doug Stotland | 2/19/2014

    " I enjoyed the ideas and the way she writes but classic example of a book that was probably a magazine article or bschool case study that someone stretched to sell as a book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Cmwalla | 2/8/2014

    " I don't generally like "business" books but this one was... well... different. Youngme doesn't write in bulletpoints or finish chapters with checklists. She takes a thoughtful and counterintuitive look at what it means to be "different" in a cluttered, cacophonous marketplace. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Trilok | 1/27/2014

    " A rather interesting explanation of the problems caused by the explosion of choices in certain products (cars, cereals, clothing stores, etc) and the ways Marketers have been tackling them. Even if you're never going to try to create and sell a product, it helps to be in the know of how marketing strategies suck you in. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Naomi | 1/21/2014

    " Another book of being different in a different way ^^ "

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