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Coming Soon! The audiobook will be available for pre-order on April 4, 2017.Check back on that date to pre-order this title for the Apr 25, 2017 release!
Available for pre-order on: April 4, 2017

A groundbreaking look at the science of human perception and its effects on our reality

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto answers the millennia-old question of whether humans see reality or not.

We don’t. This fundamental revelation shows that everything we know is filtered by context and by each individual’s past experiences. Through case studies, history, and cutting-edge science, Deviate shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.

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Quotes & Awards

  • Beau Lotto has delivered a fresh, provocative, stimulating, revealing neuro-inspired, entertaining text on that most fugitive of subjects-reality... The world of theoretical and experimental neuroscience has much to offer us as we search to produce better environments for all. Ian Ritchie, Director of Ian Ritchie Architects and architect of the largest free-standing glass building in the world
  • “Understanding the brain is every bit as challenging as understanding the cosmos, and Beau Lotto’s impact could ultimately be as important as Carl Sagan’s.”

    Dale Purves, Geller Professor of Neurobiology, Duke Institute for Brain Sciences

  • Beau Lotto is one of the most creative scientists I know, and his passion for introducing neuroscience to the public ranks him among those rare communicators like Carl Sagan whose ideas can change peoples' thinking. At a time when many neuroscientists are pursuing the mindless goal of mapping all the connections in the human brain, Beau is right on target in his conviction that science advances by doubting the conventional wisdom and asking simple questions in a novel way. Dale Purves, Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences
  • Beau Lotto is the ideal writer for a popular book about the neuroscience of perception. He has already proved himself to be an immensely engaging and daring populariser of science. Above all, he is well-established neuroscientist who really knows what he is talking about. In this book he will convince you that our every-day experience of seeing is far more mysterious and exciting than it seems. Chris Frith, Professor of Neuroscience at University College London
  • In a brilliant and skillful way Beau Lotto pulls the rug from under our naive view of reality-bit by bit. In reading this book, we discover how our conventional way of seeing, of perceiving reality, is incomplete and illusory. He begins to dismantle this illusion by showing us why we see the world the way we do, and in doing so he opens the curtain to a new beginning, a new beginning of seeing past our individual interpretation of reality, to recognize that others may surely have a different interpretation. In daring us to deviate Lotto encourages us to discover that compassion has a root that can be revealed through scientific insights. Peter Baumann, Founder of Tangerine Dream
  • In Deviate, Beau Lotto's remarkable research into human perception is crystallized into a series of astute explanations of how we experience reality. By bringing together an 'ecology of the senses' that goes beyond the mechanisms of the eye, Lotto's ingenious account of the brain's perceptive evolution arrives at an extraordinary proposition of how we can go beyond our current ways of seeing. Following Olafur Eliasson's words that 'what we have in common is that we are different,' Deviate unravels the bind to our human history in order to foresee a radically different future for a reconfigured, individual perception. It is a brilliant book! Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
  • This is a neuroscience book that, while explaining what we know about the brain's functioning, explores the deeply personal issue of perception. Beau Lotto's insights constitute a real breakthrough in our understanding of how we perceive (and react to, and imagine ourselves within) reality. And his capacity to make complex scientific concepts and research results easy to understand, and to explain their relevance to our life, makes this an utterly readable book. Bruno Giussani, European director, TED
  • Beau Lotto is the ideal writer for a popular book about the neuroscience of perception. He has already proved himself to be an immensely engaging and daring populariser of science. Above all, he is well-established neuroscientist who really knows what he is talking about. In this book he will convince you that our every-day experience of seeing is far more mysterious and exciting than it seems. Chris Frith, Professor of Neuroscience at University College London
  • Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. DEVIATE is beautifully written--giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation. Helen Fisher, Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
  • Combining evolutionary imperatives with modern imaging of the brain, Deviate helps us understand perception as the key to an individual's survival. It is written with humor, clarity, and delight. I highly recommend it. Jeremiah Harrison, lead guitarist of the Talking Heads
  • Lotto, a brilliant neuroscientist, explains why our perceptual hardwiring makes it difficult for us to live with uncertainty...His insights help us understand the mindset and talents-like asking great questions-that can help people live in the future as opposed to the past. Deviate shows us how to reengineer our brains and prepare ourselves to lead and innovate in our organizations and lives. Linda Hill, Professor of Business Administration at Harvard Business School and author of Becoming a Manager
  • Deviate is a more accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow-involving the reader in building an active understanding of the value of relying on perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights. David Rowan, Editor-in-Chief Wired (UK edition)
  • What if we all tried harder to be misunderstood? And what if we could embrace and channel our own misunderstanding of the world around us? Beau Lotto's Deviate honors the messy, imperfect genius of human perception as the most valuable resource for creative progress. Lotto is teaching us something so loudly fundamental to our existence, it seems almost impossible that we've missed it. Ross Martin Executive VP, Marketing Strategy and Engagement, Viacom
  • This is a neuroscience book that, while explaining what we know about the brain's functioning, explores the deeply personal issue of perception. Beau Lotto's insights constitute a real breakthrough in our understanding of how we perceive (and react to, and imagine ourselves within) reality. And his capacity to make complex scientific concepts and research results easy to understand, and to explain their relevance to our life, makes this an utterly readable book. Bruno Giussani, European director, TED
  • Deviate by Beau Lotto promises to be a groundbreaking book that will be as entertaining as it is provocative. As human beings, we don't live in the world directly: we perceive and conceive it through many filters. What we do perceive is refracted through our own interests, dispositions and cultures and by the context in which we experience it. Deviate analyses and illustrates these processes with the precision and vitality that is the hallmark of Beau Lotto's work as a scientist and as a presenter. Among the libraries of quick fixes and formulaic programs, the need is growing too for well-grounded insights and tested strategies that reach to the roots of human understanding. Deviate is uniquely placed to meet this need. Given Beau Lotto's unique expertise and popularity, it will have a wide and enthusiastic audience. Sir Kenneth Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything
  • Beau Lotto shows better than anyone else how dependent we are upon our own limited sensory perceptions of the world. The radical thesis that he presents in Deviate reveals to us that reality is relative, and that we, ultimately, are capable of changing our world through changing our perception of it. Olafur Eliasson, Sculpture Artist and Spatial Researcher, founder of Studio Olafur Eliasson
  • If Richard Branson were a neuroscientist, he would probably be Beau Lotto. A visionary scientist and thinker, Lotto helps us to see the world anew...This is going to be a wonderful, ground-shaking book that has the power to change its readers lives for the better. John Bargh, James Rowland Angell Professor of Psychology
  • His insights on human perception constitute a real breakthrough in our understanding of how we relate to (and react to, and imagine ourselves within) reality. Bruno Giussani, European director of TED and curator of TEDGlobal
  • Beau Lotto is ideally placed to write a popular trade book about seeing...he is one of the most original and innovative thinkers that I have encountered. Ron Dennis CBE, Chief Executive and Chairman of the McLaren Group
  • Beau Lotto weaves a fascinating saga about how we shape reality to our survival needs by altering our perceptions. And when we deviate from our 'way of seeing,' we invent. So he engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. This book is beautifully written--giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation that is highly relevant for thinking about how to create a successful relationship. Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
  • Beau Lotto's Deviate is the beginning of a conversation-with yourself. Based on my years working at Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the right track for using neuroscience to understand the mechanisms that keep us stuck and the power of paying attention to the mind. And he does it with an infectious enthusiasm that cannot help but draw the reader into this engaging material. Lawrence Levy, former CFO of Pixar Animation Studios and author of To Pixar and Beyond
  • As a neuroscientist and a specialist in vision Beau Lotto opens up the subject of just how it is possible to actually see and understand anything in the world when it seems that meanings are always constructed somehow separately form the reality of what we see. This is done with immense clarity and ease...directly relevant to anyone involved in shaping our world-designers, engineers, and architects. Alan Penn, Professor of Architectural and urban Computing at University College London
  • If someone else told me that reality is something we create in our heads-I'd up my medication. This brilliantly written book shows us that this is actually the road to liberation. We have the ability to change our internal landscapes, making our lives a masterpiece rather than a 'been there done that' cliché. Ruby Wax, OBE, comedian, actress, mental health campaigner, and bestselling author of How Do You Want Me?
  • Beau Lotto's Deviate is the beginning of a conversation-with yourself. Based on my years working at Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the right track for using neuroscience to understand the mechanisms that keep us stuck and the power of paying attention to the mind. And he does it with an infectious enthusiasm that cannot help but draw the reader into this engaging material. Lawrence Levy, former CFO of Pixar Animation Studios and author of To Pixar and Beyond
  • Lotto, a brilliant neuroscientist, explains why our perceptual hardwiring makes it difficult for us to live with uncertainty...His insights help us understand the mindset and talents-like asking great questions-that can help people live in the future as opposed to the past. Deviate shows us how to reengineer our brains and prepare ourselves to lead and innovate in our organizations and lives. Linda Hill, Professor of Business Administration at Harvard Business School and author of Becoming a Manager
  • Deviate is a more accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow-involving the reader in building an active understanding of the value of relying on perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights. David Rowan, Editor-in-Chief Wired (UK edition)
  • What if we all tried harder to be misunderstood? And what if we could embrace and channel our own misunderstanding of the world around us? Beau Lotto's Deviate honors the messy, imperfect genius of human perception as the most valuable resource for creative progress. Lotto is teaching us something so loudly fundamental to our existence, it seems almost impossible that we've missed it. Ross Martin Executive VP, Marketing Strategy and Engagement, Viacom
  • Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. DEVIATE is beautifully written--giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation. Helen Fisher, Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
  • Combining evolutionary imperatives with modern imaging of the brain, Deviate helps us understand perception as the key to an individual's survival. It is written with humor, clarity, and delight. I highly recommend it. Jeremiah Harrison, lead guitarist of the Talking Heads
  • Beau Lotto has delivered a fresh, provocative, stimulating, revealing neuro-inspired, entertaining text on that most fugitive of subjects-reality... The world of theoretical and experimental neuroscience has much to offer us as we search to produce better environments for all. Ian Ritchie, Director of Ian Ritchie Architects and architect of the largest free-standing glass building in the world
  • As a neuroscientist and a specialist in vision Beau Lotto opens up the subject of just how it is possible to actually see and understand anything in the world when it seems that meanings are always constructed somehow separately form the reality of what we see. This is done with immense clarity and ease...directly relevant to anyone involved in shaping our world-designers, engineers, and architects. Alan Penn, Professor of Architectural and urban Computing at University College London
  • If someone else told me that reality is something we create in our heads-I'd up my medication. This brilliantly written book shows us that this is actually the road to liberation. We have the ability to change our internal landscapes, making our lives a masterpiece rather than a 'been there done that' cliché. Ruby Wax, OBE, comedian, actress, mental health campaigner, and bestselling author of How Do You Want Me?
  • Beau Lotto weaves a fascinating saga about how we shape reality to our survival needs by altering our perceptions. And when we deviate from our 'way of seeing,' we invent. So he engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. This book is beautifully written--giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation that is highly relevant for thinking about how to create a successful relationship. Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
  • Beau Lotto is one of the most creative scientists I know, and his passion for introducing neuroscience to the public ranks him among those rare communicators like Carl Sagan whose ideas can change peoples' thinking. At a time when many neuroscientists are pursuing the mindless goal of mapping all the connections in the human brain, Beau is right on target in his conviction that science advances by doubting the conventional wisdom and asking simple questions in a novel way. Dale Purves, Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences
  • In Deviate, Beau Lotto's remarkable research into human perception is crystallized into a series of astute explanations of how we experience reality. By bringing together an 'ecology of the senses' that goes beyond the mechanisms of the eye, Lotto's ingenious account of the brain's perceptive evolution arrives at an extraordinary proposition of how we can go beyond our current ways of seeing. Following Olafur Eliasson's words that 'what we have in common is that we are different,' Deviate unravels the bind to our human history in order to foresee a radically different future for a reconfigured, individual perception. It is a brilliant book! Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
  • In a brilliant and skillful way Beau Lotto pulls the rug from under our naive view of reality-bit by bit. In reading this book, we discover how our conventional way of seeing, of perceiving reality, is incomplete and illusory. He begins to dismantle this illusion by showing us why we see the world the way we do, and in doing so he opens the curtain to a new beginning, a new beginning of seeing past our individual interpretation of reality, to recognize that others may surely have a different interpretation. In daring us to deviate Lotto encourages us to discover that compassion has a root that can be revealed through scientific insights. Peter Baumann, Founder of Tangerine Dream
  • Deviate by Beau Lotto promises to be a groundbreaking book that will be as entertaining as it is provocative. As human beings, we don't live in the world directly: we perceive and conceive it through many filters. What we do perceive is refracted through our own interests, dispositions and cultures and by the context in which we experience it. Deviate analyses and illustrates these processes with the precision and vitality that is the hallmark of Beau Lotto's work as a scientist and as a presenter. Among the libraries of quick fixes and formulaic programs, the need is growing too for well-grounded insights and tested strategies that reach to the roots of human understanding. Deviate is uniquely placed to meet this need. Given Beau Lotto's unique expertise and popularity, it will have a wide and enthusiastic audience. Sir Kenneth Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything
  • Beau Lotto shows better than anyone else how dependent we are upon our own limited sensory perceptions of the world. The radical thesis that he presents in Deviate reveals to us that reality is relative, and that we, ultimately, are capable of changing our world through changing our perception of it. Olafur Eliasson, Sculpture Artist and Spatial Researcher, founder of Studio Olafur Eliasson
  • If Richard Branson were a neuroscientist, he would probably be Beau Lotto. A visionary scientist and thinker, Lotto helps us to see the world anew...This is going to be a wonderful, ground-shaking book that has the power to change its readers lives for the better. John Bargh, James Rowland Angell Professor of Psychology
  • His insights on human perception constitute a real breakthrough in our understanding of how we relate to (and react to, and imagine ourselves within) reality. Bruno Giussani, European director of TED and curator of TEDGlobal
  • Beau Lotto is ideally placed to write a popular trade book about seeing...he is one of the most original and innovative thinkers that I have encountered. Ron Dennis CBE, Chief Executive and Chairman of the McLaren Group
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