Luxury was once was available only to the rarefied and aristocratic world of old money and royalty.
It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.
Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want customers to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
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“Dana Thomas has brilliantly dissected the fashion phenomenon while the healthy beast still thrives luxuriously on the operating table.”
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New York Post