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Decoding Greatness: The Hidden Strategy for Achieving Extraordinary Success Audiobook
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Publisher Description
The game-changing approach to success that will transform the way you master new skills and generate creative ideas. Learn how to work like top performers and use reverse engineering to unlock your full potential.
‘An eye-opening, fast-paced read that will transform the way you approach your next project’ – Shawn Achor
For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path – one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors and entrepreneurs: reverse engineering.
To reverse engineer is to decode what works for others and learn how to apply those same methods and strategies to develop your own unique ideas and projects. Exploring what lies behind the success of top performers – from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams, and many more – you will learn from the best. Combined with ground-breaking research on pattern recognition, skill acquisition, motivation, performance and creativity, this book is a practical guide to achieving success within any field.
Decoding Greatness provides a new way of thinking and working, and through unforgettable stories and strategies, you will learn how to improve your skills and spark break-through ideas. And once you have learned this formula, you can apply it to anything.
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"'Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project.'"
— Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential
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'A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter.'
— Cal Newport, the New York Times bestselling author of Digital Minimalism and Deep Work -
'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.'
— Marshall Goldsmith, New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
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About Ron Friedman
Ron Friedman, PhD, is an award-winning psychologist and founder of ignite80, a consulting firm that helps smart leaders build extraordinary workplaces. An expert on human motivation, Friedman has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges. Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, Washington Post, Boston Globe, Vancouver Post, the Globe and Mail, and the Guardian, as well as magazines such as Men’s Health, Shape, and Allure.