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Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture Audiobook
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(3.17) - 46 listener ratings
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Publisher Description
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.
Don't get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
—Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
—The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
—Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
—Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
—Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
—Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
—Internal Competition Leads to Better Results. BANG. It only leads to resentment.
In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
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"Winningly iconoclastic book about how not to suck in business by knowing when to break the rules. Nothing revolutionary here but an enjoyable read and I wish I worked in the same office as these guys. If you read Buckingham> you've got the idea."
— Lisa (4 out of 5 stars)
Death to All Sacred Cows Listener Reviews
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" A quick, fun read, with a lot of common sense advice such as "don't put up with jerks in your organization", "the customer isn't always right". Not terribly revolutionary, but a good reminder. "
— Marjorie, 4/23/2013 -
" The book tried a little too hard to be comedic, but there were some good ideas. I listened to the audio version and the speaker did a good job of keeping the silliness in its place. "
— Maura, 1/29/2013 -
" While I agree with many of the points in the book, I think I was looking for something a bit more substantive. I'm not sure in what way. The writing was a little silly for me. "
— Linda, 10/26/2011 -
" My dad wrote it :-) Its awsome, inspiring and I'd highly recommend it! "
— Carle, 9/27/2011 -
" Not a whole lot of new material, but presented in a witty way that made it far more digestable than the average business-productivity book "
— Tim, 7/7/2011 -
" This is a great business book that takes a stance against so many business "norms" and brings a little common sense and logic to several major problems/situations that are common in the business world. "
— Brandon, 6/6/2011 -
" A quick, fun read, with a lot of common sense advice such as "don't put up with jerks in your organization", "the customer isn't always right". Not terribly revolutionary, but a good reminder. "
— Marjorie, 1/27/2011 -
" The book tried a little too hard to be comedic, but there were some good ideas. I listened to the audio version and the speaker did a good job of keeping the silliness in its place. "
— Maura, 11/9/2009 -
" While I agree with many of the points in the book, I think I was looking for something a bit more substantive. I'm not sure in what way. The writing was a little silly for me. "
— Linda, 10/25/2009 -
" Not a whole lot of new material, but presented in a witty way that made it far more digestable than the average business-productivity book "
— Tim, 3/10/2009 -
" My dad wrote it :-) Its awsome, inspiring and I'd highly recommend it! "
— Carle, 6/23/2008
About the Authors
David Bernstein is executive creative director at The Gate Worldwide, the second-oldest ad agency in the United States. He has also served as creative director for BBDO, Markley Newman Harty, and Ammirati & Puris.
Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States. He has also served as managing director of Korey Kay & Partners, president of Pagano Schenck & Kay, and senior vice president of Saatchi & Saatchi.
Bill Schwab is creative director at The Gate Worldwide, the second-oldest ad agency in the United States. Before joining the company, he spent over twenty years working for a variety of other agencies, including BBDO, Fallon McElligott, and Ammirati & Puris.
About Johnny Heller
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.