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Download Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture Audiobook

Extended Audio Sample Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture, by Beau Fraser, Johnny Heller, Bill Schwab, David Bernstein Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (34 ratings) (rate this audio book) Author: Beau Fraser, Johnny Heller, Bill Schwab, David Bernstein Narrator: Johnny Heller Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don’t get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because, well … that’s the way they’ve always been done. Formulas may be comforting, but they rarely work in the real world. For example:

  • Always trust your research. BANG. Research should be used to demystify decisions, not make them for you.
  • The customer is always right. BANG. Except in those instances when they are woefully wrong.
  • Always focus on solving the problem. BANG. Focusing instead on the opportunity not only solves the problem, but leads to more imaginative and lasting solutions.
  • Follow the leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
  • Focus on the numbers. BANG. Great numbers are a by-product of great strategies.
  • Teams create the best solutions. BANG. Team dynamics usually kill great ideas.
  • Internal competition leads to better results. BANG. It only leads to resentment.

In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real world, global examples.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lisa | 7/4/2013

    " Winningly iconoclastic book about how not to suck in business by knowing when to break the rules. Nothing revolutionary here but an enjoyable read and I wish I worked in the same office as these guys. If you read Buckingham> you've got the idea. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Marjorie Elwood | 4/23/2013

    " A quick, fun read, with a lot of common sense advice such as "don't put up with jerks in your organization", "the customer isn't always right". Not terribly revolutionary, but a good reminder. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Maura | 1/29/2013

    " The book tried a little too hard to be comedic, but there were some good ideas. I listened to the audio version and the speaker did a good job of keeping the silliness in its place. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Linda | 10/26/2011

    " While I agree with many of the points in the book, I think I was looking for something a bit more substantive. I'm not sure in what way. The writing was a little silly for me. "

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