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Download Customer CEO: How to Profit from the Power of Your Customers Audiobook

Extended Audio Sample Customer CEO: How to Profit from the Power of Your Customers Audiobook, by Chuck Wall Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Chuck Wall Narrator: Dana Hickox Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2014 ISBN: 9781469089072
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Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess—including “the power of me,” “the power of the heart,” and “the power of rebellion”—and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a road map of fresh ideas and easy to use tools, while exploring dozens of companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company.

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About the Author

Chuck Wall is the founder of Customer CEO, the customer thinking company. Customer thinking is the way to fuse customer data and insight to increase engagement and improve the experience. Chuck has interviewed over 100,000 customers, making him an expert in customer understanding. Prior to launching Customer CEO, Chuck started seven enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a marketing advisor, he has helped companies of every size sell billions of dollars in new products and services. His clients have included major brands like HP, Intel, Campbell Soup, and Yahoo. In addition to speaking professionally, Chuck has led workshops on customer insight, branding, and marketing at SMU, Texas A&M, and others. Chuck is active in nonprofit work and was appointed by the Governor of Texas to serve as a board member of OneStar Foundation. He’s a graduate of Southern Methodist University and lives in Austin, Texas.

About the Narrator

Dana Hickox is a Juilliard-trained actor with off-Broadway, regional theater, and network television credits.