Publisher Description
Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess – including "the power of me," "the power of the heart," and "the power of rebellion" – and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today’s listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.
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About Chuck Wall
Chuck Wall is the founder of
Customer CEO, the customer thinking company. Customer thinking is the way to
fuse customer data and insight to increase engagement and improve the
experience. Chuck has interviewed over 100,000 customers, making him an expert
in customer understanding. Prior to launching Customer CEO, Chuck started seven
enterprises across multiple industries. As a serial entrepreneur, he has a deep
understanding of business and strategy. As a marketing advisor, he has helped
companies of every size sell billions of dollars in new products and services.
His clients have included major brands like HP, Intel, Campbell Soup, and
Yahoo. In addition to speaking professionally, Chuck has led workshops on
customer insight, branding, and marketing at SMU, Texas A&M, and others.
Chuck is active in nonprofit work and was appointed by the Governor of Texas to
serve as a board member of OneStar Foundation. He’s a graduate of Southern
Methodist University and lives in Austin, Texas.
About Dana Hickox
Dana Hickox is a Juilliard-trained actor with off-Broadway, regional theater, and network television credits. As a voice-over artist, he has recorded textbooks for Learning Ally’s New York and Washington, DC, units. He has also recorded poetry and children’s stories for the David Black Literary Agency.