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Download Customer Centricity: Focus on the Right Customers for Strategic Advantage Audiobook

Extended Audio Sample Customer Centricity: Focus on the Right Customers for Strategic Advantage, by Peter Fader Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Peter Fader Narrator: Patrick Lawlor Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts. In the world of customer centricity, there are good customers—and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, co-director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management, and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

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