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Download Customer Centricity: Focus on the Right Customers for Strategic Advantage Audiobook

Extended Audio Sample Customer Centricity: Focus on the Right Customers for Strategic Advantage Audiobook, by Peter Fader Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Peter Fader Narrator: Patrick Lawlor Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2013 ISBN: 9781469027609
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Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts. In the world of customer centricity, there are good customers—and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, co-director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management, and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

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About the Author

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the co-director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. He has been quoted and featured in the New York Times, the Wall Street Journal, the Economist, the Washington Post, and on NPR, among other media.

About the Narrator

Patrick Lawlor, an award-winning narrator, is also an accomplished stage actor, director, and combat choreographer. He has worked extensively off Broadway and has been an actor and stuntman in both film and television. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many starred audio reviews from Library Journal and Kirkus Reviews.