Extended Audio Sample

Download Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas Audiobook (Unabridged)

Extended Audio Sample Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas (Unabridged) Audiobook, by Grant McCracken
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (47 ratings) (rate this audio book) Author: Grant McCracken Narrator: Dan John Miller Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2012 ISBN:
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A Culturematic is a little machine for making culture. It's an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what's coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 bryan | 10/9/2013

    " A handbook for DIY cultural innovation that will appeal to artists, designers, and creative people of all kinds. Reading Grant's work always gives me a greater appreciation and understanding of American culture, as well inspiring me to contribute to the conversation. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Pedro | 8/15/2013

    " Ok read. Repetitive after the chapter 5. Leaves you craving a bit. However, the first few chapters are a great read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Curt Covert | 6/23/2013

    " It's not the craft of writing that makes this compelling, but the philosophy behind the words. Create something and see what happens... the results may surprise you. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Martin | 6/23/2013

    " please see my review at theagencyreview.wordpress.com/culture... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mun Tham | 5/24/2013

    " First chapter was great, but then got bogged down by trying to justify and define who/what Culturematics are. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ryan Holiday | 4/24/2013

    " Grant is a great chronicler of social science trends and the forces that shape our culture consciousness. He deserves to be better known. I personally I have read all his books and consider his thinking to be a huge influence on my own writing and thinking. Culturematic deserves to be read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Keith Sader | 9/14/2012

    " It had great examples but a scattered message. Mr. (Dr.) McCracken presents a lot of examples but no unifying theme or even further questions. "

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About the Narrator

Dan John Miller is an American actor and musician. In the Oscar-winning Walk the Line, he starred as Johnny Cash’s guitarist and best friend, Luther Perkins, and has also appeared in George Clooney’s Leatherheads and My One and Only, with Renée Zellweger. An award-winning audiobook narrator, he has garnered multiple Audie Award nominations, has twice been named a Best Voice by AudioFile magazine, and has received eight AudioFile Earphones Awards and a Listen-Up Award from Publishers Weekly.