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Download Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Audiobook

Extended Audio Sample Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Audiobook, by Jeff Howe Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (503 ratings) (rate this audio book) Author: Jeff Howe Narrator: Kirby Heyborne Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2008 ISBN: 9780739366592
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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

“Crowdsourcing” is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Scott Childers | 2/1/2014

    " I think this book was good, but is already showing some age. The concepts are interesting, but some of the examples are showing their age at this point. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Connor | 1/25/2014

    " If you are thinking about reading this, go read Here Comes Everybody instead. It's much better. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Missy | 1/20/2014

    " Picked this up to read for work, but oh, hello, my online life, so nice to see you in print. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sam Berner | 1/12/2014

    " Made lots of sense. In actual fact, it also gave me ideas on how to change how I work. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kenji | 12/11/2013

    " Very well written and insightful, if not a 'page-turner'. The idea that open source methodology can be applied across so many different industries or used to solve a diverse array of problems from scientific to creative was the most valuable revelation for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Mako78gma | 12/6/2013

    " Explains the phenomena of letting "everyperson" contribute to the development of you online idea. He gives examples of how the amateurs outperformed the experts in business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Salvatore Palmisano | 11/26/2013

    " As with most corporate books, this one is dry. The idea of crowdsourcing is an interesting one, and the cases the author uses are interesting, but chapter after chapter of the same examples makes for a boring read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 10/8/2013

    " While this book is now almost four years old, I believe that many businesses are still not in tune with the lessons it has to give. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Miguel | 7/10/2013

    " Fluffy. Fluffy. Very fluffy. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Thomas.harrop | 12/5/2012

    " This book is pretty good. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Paul | 9/6/2012

    " I thought this was a really interesting book and spot on with some of its predictions. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Karl | 7/24/2012

    " Howe is an excellent writer. I was effortlessly pulled in to his fervor for the subject matter with poignant examples seemingly far flung from one another. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Wm | 5/9/2012

    " Much better than I had expected because Howe is careful to not overhype, he presents the narratives well and frames them even better, and he's got some really great case studies to work with here. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kimberly | 4/8/2012

    " Business has changed and so must the ways that we interact as a business. Great book "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve | 11/23/2011

    " An important business read-- here's the future. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Justine | 6/23/2011

    " This reads like a semi-doctoral thesis. Would appeal to the academically inclined, though for the practically inclined, nuggets were far and few in between. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Stephanie | 8/21/2010

    " The blithe attitude of this book gave me the chills. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Andy Gagnon | 7/9/2010

    " Well-written, great case studies. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ryan Ellis | 4/19/2009

    " This was a very interesting read especially for someone in the marketing industry. Using the power of the crowd effectively one can spread a product, service or an idea. We see this now with social media and with the all the new crowd funding applications like kickstarter. "

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About the Narrator

Kirby Heyborne is a musician, actor, and professional narrator. Noted for his work in teen and juvenile audio, he has garnered twenty-two Earphones Awards. His audiobook credits include Jesse Kellerman’s The Genius, Cory Doctorow’s Little Brother, and George R. R. Martin’s Selections from Dreamsongs.