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Download Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Audiobook

Extended Audio Sample Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, by Jeff Howe Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (503 ratings) (rate this audio book) Author: Jeff Howe Narrator: Kirby Heyborne Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

“Crowdsourcing” is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Scott Childers | 2/1/2014

    " I think this book was good, but is already showing some age. The concepts are interesting, but some of the examples are showing their age at this point. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Connor | 1/25/2014

    " If you are thinking about reading this, go read Here Comes Everybody instead. It's much better. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Missy | 1/20/2014

    " Picked this up to read for work, but oh, hello, my online life, so nice to see you in print. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Sam Berner | 1/12/2014

    " Made lots of sense. In actual fact, it also gave me ideas on how to change how I work. "

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