Download Creating and Capturing Value through Crowdsourcing Audiobook

Creating and Capturing Value through Crowdsourcing  Audiobook, by Allan Afuah Extended Sample Click for printable size audiobook cover
Author: Allan Afuah, Christopher L. Tucci, Gianluigi Viscusi Narrator: Walter Dixon Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2018 ISBN: 9781541446618
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Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable.

Despite this—or perhaps because of it—research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others. In these silos, crowdsourcing takes names such as broadcast search, innovation tournaments, crowdfunding, community innovation, distributed innovation, collective intelligence, open source, crowdpower, and even open innovation. This book aims to assemble chapters from many of these silos. Chapters provide a systematic overview of the research on crowdsourcing from different fields based on a more encompassing definition of the concept, its difference for innovation, and its value for both private and public sector. Download and start listening now!

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About the Author

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan. He received his PhD from MIT. His honors include the 1999 MBA Teacher of the Year at Michigan.

About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.